JD.com Forms Partnership with Sogou to Strengthen E-Commerce Marketing

JD.com has formed a strategic partnership with Sogou, the subsidiary of China's leading online media, video, search, and gaming business group Sohu, to strengthen collaboration in precision marketing.

JD.com Forms Partnership with Sogou to Strengthen E-Commerce Marketing

JD.com has formed a strategic partnership with Sogou, the subsidiary of China’s leading online media, video, search, and gaming business group Sohu, to strengthen collaboration in precision marketing.

Sogou users will have direct access to JD.com’s shopping platform via Sogou’s search, news aggregation and yellow pages mobile apps. In addition, the partnership will leverage big data insights from both partners to provide more relevant advertisement and shopping content to Sogou’s users across Sogou Search and Sogou Keyboard among other products. Both Sogou and JD’s powerful AI technology will power data analysis that will help to continually improve the effectiveness of the cooperation over time. The partnership with Sogou follows several others JD has signed with Baidu, Qihoo 360, and most recently, NetEase. Other similar partners include Tencent and Toutiao.

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