- May 08, 2020
- Business Update
JD.com Holds New Zealand National Products Festival
by Yuchuan Wang
Today, New Zealand Trade and Enterprise (NZTE) and JD.com jointly kick off the “New Zealand National Products Festival”, creating a one-week shopping extravaganza for Chinese consumers to buy high-quality New Zealand imported products. Fifty brands join the promotion, offering nearly 300 products sourced directly from New Zealand including meat, wine, wellness products and fruits among many others.
New Zealand is renowned for quality agricultural products, and China has always been an important export market. The global outbreak of COVID-19 has severely impacted exports. Consumption and demand picking back up in China gives opportunities for New Zealand brands and manufacturers, and JD.com offers a superb platform for Chinese consumers to access New Zealand products.
Many participating brands will introduce customized and exclusive products during this promotion period. Zespri, the world’s largest kiwifruit producer and iconic brand, will customize its products with special JD packaging. New Zealand apple brand, Mr. Apple, has designed a gift box for JD’s consumers while the brand Posy will introduce new apple products during the promotion.
To ensure product quality and freshness, JD also upgraded its global sourcing supply chain with brand partners. Earlier in March, JD announced it had become the world’s first online retailer to supply Zespri kiwifruit from the brand directly to consumers. New Zealand apple brands, Mr. Apple and T&G, also followed suit. This direct supply model will remove middlemen and benefit the end consumers, while ensuring sufficient product supply.
Richard Dunsheath, Trade Commissioner at NZTE Shanghai also expressed, “We hope to collaborate with JD.com more in the future.”
New Zealand and JD.com have a long history of collaboration. Many of the country’s key products – such as kiwifruit, apples, cherries, meat and seafood – have sold well and are trusted by JD’s consumers.