Oct 28, 2022|

JD.com Launches National Pavilion of Cyprus


by Mengyang He

JD.com launched the National Pavilion of Cyprus at a well-attended opening ceremony on October 27, with an aim to provide an array of high-quality Cypriot products to Chinese consumers. H.E. Natasa Pilides, Minister of Energy, Commerce and Industry of Cyprus; and H.E. Liu Yantao, Ambassador of China to Cyprus, delivered video messages from Nicosia, Cyprus; and H.E. Martha A. Mavrommatis, Ambassador of Cyprus to China joined the ceremony at JD.com’s headquarters in Beijing.

H.E. Natasa Pilides, Minister of Energy, Commerce and Industry of Cyprus

“The establishment of JD National Pavilion of Cyprus on JD.com is a unique opportunity for Cypriot companies and brands to increase their international presence and enter the vast Chinese market,” noted Minister Pilides. “In 2021, Cyprus’ domestic exports to China reached 20.7 million euros, for a 6.5 percent increase compared to the previous year. In the immediate future, we are optimistic that more companies will join and additional high-quality products will be included, such as olive oil, salt, and products made of carob.”

Ambassador Liu also shared his comments: “From January to August in 2022, the total trade volume between China and Cyprus reached 603 million US dollars, an increase of 33.8 percent over the same period last year. Thanks to JD.com, we are able to have access to Cypriot wine and food in China.”

Ambassador Martha A. Mavrommatis

At the opening ceremony, Ambassador Mavrommatis expressed her gratitude and appreciation to JD.com for its initiative to promote Cyprus and the island’s advantages and opportunities to the Chinese people. As the new ambassador to China, she arrived Xiamen on September 1. She was very pleased to see the opening of this pavilion within less than two months after she had assumed the ambassadorship.

Petros Petrou, Commercial Counsellor from Embassy of Cyprus in Beijing, has actively supported and facilitated the establishment of this pavilion on JD.com. He has worked closely with JD speeding up the process. Petrou was very proud to set up the record of shortest preparation time to launch a National Pavilion on JD.com that stands today. There are about 80 international pavilions opened on JD.com.

Wei Ye, Vice President of JD.com and President of JD Foods said, “We are very pleased to see a rich and unique selection of products from Cyprus, and excited to bring them to JD’s nearly 600 million active customers through JD National Pavilion of Cyprus.”

Cypriot naturally extracted blue wine from the Mediterranean Sea

According to Rachel Yang, Business Development Director of Agricultural Products of JD Foods, JD National Pavilion of Cyprus has already launched several Cypriot products. In addition to Cyprina fruit juice and Commandaria wine, the pavilion also offers several traditional products that are each protected as geographical indication products in the European Union market, such as halloumi cheese and Zivana pomace brandy.

Wang Yaping, former commercial counselor of China to Cyprus (2014-2018) attended this launching ceremony. “My wife is a loyal customer of JD.com, and we feel unbelievably convenient to buy our daily necessities with JD. Now even though I am in Beijing, it’s such a pleasant thing to buy easily the high quality blue and red wine from Cyprus, a country I miss a lot.”

“As the operator for JD National Pavilion of Cyprus, we are excited to partner with JD.com to provide Chinese consumers with unique Cypriot products and build the bridge between the two countries,” noted King Wang, Chairman of China Light Industry Cross-boarding Investment Co., Ltd (CLIBIZ CHINA).