Oct 28, 2022|

JD Worldwide Ensures Service-Centered Singles’ Day Promotion


by Xinyi Guan and Doris Liu

JD Worldwide, JD’s cross-border e-commerce platform, vowed to maintain a smooth shopping experience of imported products with premium services as JD’s 2022 Singles Day Grand Promotion themed “A More Solid Life” kicked off on October 20.

By continuously improving the duty-free ecosystem, JD Worldwide has been in partnership with major Chinese license holders, setting up multiple offline stores as well as cross-border experience centers. During the Singles’ Day Grand Promotion, a wide range of duty-free selections covering cosmetics, skin care, perfume, liquor, digital products, and more are offered to customers with better price and service. For instance, the presale deposit can be used up to 10 times the amount for the order, and some products offer a discount of 50 percent off.

JD Worldwide Upgardes Duty Free Business to Unleash Demand for Imported Goods

So far, China’s leading duty-free companies Shenzhen Duty Free, Hainan Tourism Duty Free and China National Service Corporation have joined hands with JD Worldwide for online business and upgraded it as part of a digitally intelligent transformation. JD Worldwide also allied with France’s Lagardere Travel Retail, Joy City of Xi’an, the local government of Yantai, Shandong province, and more, to set up offline duty-free stores and experience centers.

More than 500 million products on JD.com are being sold with a 30-day price guarantee during this year’s Singles’ Day Grand Promotion, meaning that if the price of a product drops within 30 days of the purchase date, customers can apply for the cost difference simply with one click. Furthermore, the Genuine Product Authentication service also accompanies the whole shopping process to exercise zero tolerance policy towards counterfeit goods. When online stores choose the service, the imported products authorized by professionals from related state-certified institutions will be marked as appraised genuine products, and customers can scan the QR code on the products to view the authenticity evaluation report with a video of the authenticity process after receiving their orders.

Currently, JD Worldwide has attracted more than 20,000 brands from more than 100 countries and regions, with over 10 million overseas high-quality products. By building up a convenient and reliable shopping experience, JD Worldwide, as the most recognized and popular platform in China for imported products, will further unleash its omni-channel capabilities, and marketing and operation advantages to both help speed up the upgrading of traditional companies and tap into the consumption potential of the Chinese market.


(guanxinyi3@jd.com, liujun215@jd.com)