Nov 3, 2022|
JD.com Reports RMB 500 Billion Procurement of Imported Products in Three Years
by Vivian Yang
JD.com reported RMB 500 billion yuan in the procurement of imported products over the past three years, overachieving its goal of RMB 400 billion set in 2019, according to the company’s Report on Consumption of Imported Products 2022, which was released on November 2nd in Beijing during the Second Ambassadors’ Forum hosted by JD.com.
- National pavilions flourish during the Single’s Day Grand Promotion
Under the theme of “National Pavilions – Synchronizing the Good Life of the World,” the forum convened 6 ambassadors and 2 counselors from Cyprus, Georgia, Indonesia, Laos, Moldova, Serbia, Sri Lanka and Switzerland, as well as representatives from government and academia, to discuss the role of e-commerce in accelerating imports to China.
(From left to right, Mr. Joel Saurina，Counsellor of Embassy of Switzerland; H.E. Martha A. Mavrommatis，Ambassador of Cyprus; H.E. Djauhari Oratmangun, Ambassador of Indonesia; H.E. Archil Kalandia, Ambassador of Georgia; H.E. Palitha T. B. Kohona, Ambassador of Sri Lanka; H.E. Dumitru Braghis, Ambassador of Moldova; H.E. Maja Stefanovic，Ambassador of Serbia; Mr. Iemsouthi Khouanchay, Commercial Counsellor of Embassy of Laos to China, and Mr. Ye Wei, Vice President of JD.com， President of JD Foods of JD FMCG Omni-channel)
Nearly 20 countries including Germany, Hungry, Cyprus, New Zealand, South Africa, Mexico, Malaysia, Myanmar, Uzbekistan, and more are opening their national pavilions on JD.com during this year’s Singles’ Day Grand Promotion period that lasts from Oct. 20th to Nov. 15th. Joining the 70-plus already opened stores under JD’s national pavilions program, which includes both cross-border and general trade, the total number of national pavilions on JD is expected to exceed 100 by the end of 2022.
“With the on-going trend of a consumption upgrade in China, JD.com is speeding up the building of national pavilions, giving overseas brands an omni-channel window to reach Chinese customers, while offering an excellent shopping experience, thanks to JD’s unparalleled after-sales, logistics service and more,” noted Wei Ye, vice president of JD.com, president of JD Foods of JD FMCG Omni-channel.
JD’s national pavilions program has been developing with solid support from official and authoritative endorsers of embassies, chambers of commerce, overseas brand partners, and importers who help pool resources in respective countries’ online stores, paving the way for products of all categories to enter China quicker, at lower cost and with trust.
- Strong demand for imported products
A number of ambassadors and senior diplomats to China have been directly engaged with Chinese consumers through JD.com, including shadowing JD couriers for parcel delivery, inviting lucky buyers of their countries’ products to visit their embassies, unveiling JD national pavilions, speaking up amid annual shopping festivals, and participating in livestreams to promote local specialties and culture.
The report said in the first half of 2022, SKUs of imported products on JD.com increased 51 percent, signaling a steady import growth on both the supply and demand sides. JD’s business solutions, such as national pavilions and cross-border e-commerce for fresh food emerged as effective means for many importers to mitigate the impact of COVID-19 in recent years.
For imported brands to further succeed in China, attention should be drawn to the rise of the lower-tier markets and young people’s strong desire for personal expression. Digitalization is essential to help them compete with domestic brands in navigating quickly and effectively in this complicated and fast-changing market, noted Hui Liu, director of the Consumption and Industry Development Research Institute of JD.com.
Greater diversity and rising demand for high-end products are the main characteristics of Chinese consumers’ pursuit of imported products. The report pointed out that categories such as mobile phones, personal care, cosmetics, watches, glasses, and baby and mother products that relate to fashion designs, nutrition, and health all enjoy high market share compared with domestic brands, both in terms of sales amount and transaction value.
JD.com officially kicked off this year’s Singles’ Day Grand Promotion on November 1. In the first 10 minutes of the sales, the transaction volume of national pavilions increased over 12 times YoY. Sales of the entire day 1 show that the transaction volume of more than 800 overseas brands increased over 100 percent YoY, and that of over 140 sub-categories of products grew over 100 percent YoY.
Apr 22, 2024|
JD.com Debuts AI Digital Representative of Founder Richard Liu During Livestream, Drawing 20 Million Views in Under One Hour
During a livestream on April 16th, JD.com introduced an AI digital representative of its founder, Richard Liu (Qiangdong Liu), nicknamed “procurement and sales manager Brother Dong (采销东哥).” Liu appeared in both JD Home Appliances and JD Supermarket’s livestreaming rooms, attracting over 20 million views within the first hour and generating RMB 50 million in sales throughout the entire livestream.
The digital representative almost perfectly replicates Liu’s facial expressions, body language, gestures, and voice, capturing even the subtlest movements of his fingers. Behind this technology is JD Cloud’s ChatRhino, an advanced large language model (LLM) that brings the avatar to life.
Behind the Technology
The LLM precisely mirrors Liu’s distinctive expressions and movements, naturally weaving in his occasional finger twiddles while he speaks, accentuating points with hand gestures, and adding nods at just the right moments for emphasis, creating a natural and authentic representation. Perfecting the voice proved to be a greater challenge. Those who have heard Liu speak are well-acquainted with the distinct inflections of his Suqian accent—a characteristic touch from his small-town roots in Jiangsu province. Observers will note the brisk pace of his speech, lighter enunciation, and his tendency to meld words in a seamless flow. His “sh” sounds carry a nasal quality, and he often addresses people as “brothers” to boost morale.
While programming the standard Mandarin dialect is relatively straightforward, teaching the AI to adopt the nuances of the Suqian dialect and Liu’s unique vocal patterns required a precise level of customization from the ChatRhino LLM. For example, the LLM had to provide accurate judgments on when to introduce the nasal tonality or the specific moments to merge words, ensuring the AI’s linguistic output mirrored Liu’s signature speaking style authentically.
Beyond replicating vocal characteristics, the AI’s voice must also be suitable for the casual, dynamic atmosphere of e-commerce livestreaming, such as adopting colloquialisms like “xiong di men” — a phrase comparable to “folks” or “guys” in English — to create a friendly rapport with the audience. JD Cloud’s ChatRhino team fine-tuned the model to focus on sociable nuances. The initial dataset for the LLM consisted predominantly of Liu’s formal speeches—spirited and compelling, yet too ceremonious for the interactive world of livestreaming. To cultivate a more congenial and approachable persona, the team utilized Liu’s recent casual conversations as the primary source material, rich with personal anecdotes and travel tales. This approach shaped the AI’s voice into one that is that is not only natural and approachable but also genuinely engaging for the end user.
As a fully self-developed technology product of JD Cloud, the ChatRhino Digital Representative solution has already served over 4,000 brand merchants, contributing to a 30% increase in order conversion rate during idle hours and helping merchants reduce livestreaming costs, enhance operational efficiency, and optimize user experience. Equipped with 50,000 hours of voice data, this technology enables digital representatives to intelligently adapt to various livestreaming styles dynamically.
The AI is also adept at managing 70% of routine live chat inquiries autonomously without any manual intervention, while also optimizing its responses with a self-improving algorithm. For instance, digital representatives can autonomously fields questions using product details and scripts, and post-livestream, and assimilate new information. Mirroring the acumen of seasoned sales professionals, it boasts a 90% accuracy rate in offering tailored product recommendations when solicited by customers.
The recent introduction of a cutting-edge livestream control console serves as the “brain” for the digital representative solution. It diligently monitors real-time inventory, adjusting the showcased products in the livestream and tailoring the script to ensure relevance—sidestepping items that are out of stock and spotlighting those in high demand. It also gauges and fine-tunes the frequency and style of interactions based on live audience engagement. With this advanced platform, businesses managing multiple livestreams can effortlessly operate thousands of sessions concurrently via cloud services, bypassing the need for intricate local setups. This innovation yields a substantial cost reduction of 30%.
Human-Machine Synergy
The intention behind digital avatars is not to outshine or compete with human talent but to harness the potential of technology to work in concert with livestreamers, maximizing overall growth. Essentially, the digital representative solution serves as a tool for brands and merchants to leverage long-tail traffic once real livestreamers conclude their broadcasts. JD’s analytics indicate this strategy can boost order conversion rates by 30% during off-peak hours, such as late into the night.
Digital representatives also excel in specific product categories that require detailed explanations, such as health products like nursing beds, electric wheelchairs, and oxygen concentrators. The solution can provide constant, round-the-clock guidance, adding substantial value to livestreams when traffic is typically lower.
Last week, JD.com announced an investment of one billion yuan into video content creation. This investment underscores JD’s commitment to leveraging the power of short videos and livestreams to transform the online shopping experience for its users and create new growth avenues for brand merchants.
Apr 20, 2024|
JD.com Unveils Ambitious Plans for 618 Grand Promotion: Aiming to More Than Double High-Performing Merchants
JD.com is gearing up for this year’s 618 Grand Promotion with an ambitious goal: to more than double the number of merchants achieving sales over one million yuan on its platform. At the recent Conference of Merchants and Ecosystem Partners on April 18, JD.com introduced a range of supportive initiatives aimed at achieving this ambitious target.
Sandy Xu, CEO of JD.com, noted at the conference that the company will dedicate significant resources to bolster traffic support, incorporate advanced AI technology, and enhance service capabilities. These efforts are particularly focused on empowering third-party merchants, including small and medium-sized enterprises in its marketplace.
Key initiatives include optimizing the platform’s traffic distribution ecosystem to prioritize highly-rated stores and products and competitively priced products through enhanced search and recommendation mechanisms. Additionally, JD.com will continue to offer merchants free access to high-traffic channels, which include significant incentives such as the popular 10-billion-yuan discount and free shipping programs.
To engage more content creators, JD.com recently announced that it will allocate over one billion yuan in cash incentives and traffic resources. This investment aims to cultivate a vibrant ecosystem that supports merchants’ traffic, business growth, and innovation.
At the core of JD.com’s strategy is technological innovation, which involves integrating AI-driven solutions into merchant operations. This includes the deployment of JD’s proprietary large language model, ChatRhino, and an AI-empowered merchant operation platform that offers are variety of free AI applications, and more. These technologies streamline various operations scenarios, enhance efficiency, and reduce costs for merchants.
For instance, On April 16th, JD.com unveiled an AI digital avatar of its founder, Richard Liu, as a sales host on its livestreaming platform. This event attracted 20 million viewers in just one hour and generated sales exceeding RMB 50 million ($6.9 million). This AI-driven virtual host technology, developed by JD Technology, is now supporting over 4,000 brands on the platform. Additionally, merchants such as a sashimi knife seller can utilize JD.com’s AIGC content generation tool to quickly produce high-quality demonstration images, bypassing traditional costs associated with product photography.
JD.com also continues to enhance its service capabilities, particularly for small and medium-sized merchants. This includes personalized business guidance, comprehensive training programs, and upgraded after-sales services, ensuring a seamless shopping experience for customers.
As of March 2024, JD.com has seen a significant increase in active third-party merchants on its platform, surpassing one million. This growth is a testament to the platform’s effectiveness and its appeal to both new and established merchants.
JD.com Launches National Pavilion of Cyprus
