JD.com Launches Real-Name System for Booking of Movie Tickets

JD.com Launches Real-Name System for Booking of Movie Tickets

by Yuchuan Wang

JD.com has launched real-name verification system for its online movie tickets booking business after the China Film Administration (CFA) announced that cinemas in “low-risk” areas are permitted to reopen beginning July 20th.

“Before COVID-19, people purchased movie tickets anonymously on online booking platforms. Adding the real-name booking system requires us to upgrade our existing system and re-launch,” said Huimin Hong, head of JD’s movie business. “To ensure consumers can go see movies conveniently and safely, our technical team urgently developed the system in only three days.”

According to publicly available data, movie ticket sales for the month of July surpassed RMB 200 million yuan while sales for the first two days in August reached nearly RMB 100 million yuan. As of August 2nd, there were 7,159 cinemas open, with a reopen rate of 63.09%.

 

(yuchuan.wang@jd.com)

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