Oct 25, 2024|
JD.com Launches Sales of First 2024 Batch of Chilean Cherries with Unmatched Quality and Competitive Prices
On October 23, 2024, JD.com welcomed the arrival of the first highly anticipated batch of Garces Fruit cherries at Shanghai Port. As a key partner of Garces Fruit, JD Super, the supermarket division of JD.com, had already initiated pre-sales, and these premium cherries are now available for immediate delivery via JD NOW, with some areas offering delivery in as little as 30 minutes. The cherries will also be stocked at JD’s omnichannel supermarket, 7Fresh.
Garces Fruit, the world’s largest exporter of cherries, made history as the first company to transport Chilean cherries to Asia via sea freight. Today, one out of every ten Chilean cherries consumed in China comes from Garces Fruit. This year, Chile is set to export 1.32 billion boxes of cherries, totaling 65.79 million tons. However, a JD Super spokesperson noted that a decrease in yield for the 2024 season is expected, potentially leading to tighter supplies and price fluctuations. JD Super has secured a distinct price advantage by leveraging its advanced procurement strategy, pre-ordering, and its “10 Billion Yuan Agricultural Subsidy” program.
Competitive Pricing Through Scale and Efficiency
The growing demand for cherries among Chinese consumers has enabled JD.com to leverage its procurement scale to maintain cost competitiveness. On JD Super’s Flash Sale Day, January 1, 2023, cherry sales surged nearly 250% year-over-year, with sales of cherry gift boxes in third- to sixth-tier cities increasing by nearly 300%. JD Super’s intelligent supply chain enables it to optimize purchasing, secure cherries through pre-orders, and maintain relatively stable pricing.
JD’s end-to-end cold chain logistics provides an additional competitive edge, minimizing procurement, transportation, and wastage costs. As a result, consumers can receive fresh cherries within a day of ordering. In line with this approach, JD Super launched the “10 Billion Yuan Agricultural Subsidy” initiative in March 2023, committing significant resources over three years to ensure competitive prices for high-quality agricultural products.
Uncompromising Quality Control
JD Super’s professional procurement team traces the origin of the cherries directly to the production facilities in Chile, ensuring authenticity and quality. Upon arrival, a thorough quality inspection is conducted to confirm freshness, size, and overall excellence. JD Super also oversees packing, shipping, and quality checks at the supplier’s site to maintain the highest standards.
To reinforce quality assurance, JD Super employs a range of stringent measures, including periodic sampling, warehouse acceptance inspection, quality sampling, and factory audits. Customers purchasing Chilean cherries in their original packaging from JD Super will also receive a caliper as a complimentary gift, allowing them to grade the cherries themselves and verify they are receiving premium products.
(vivian.yang@jd.com)
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Logistics Expands International Express Delivery to Seven Southeast Asian Countries
