Sep 6, 2023|
JD.com Launches Second Annual Agricultural Specialty Shopping Festival to Promote High-Quality Agricultural Products
by Vivian Yang
JD.com announced the launch of its second annual Harvest Carnival and Shopping Festival of Agricultural Specialties, kicking off on September 1st. Backed by a robust investment of one billion yuan, JD.com is committed to connecting consumers with exceptional farm-fresh goods from over 2,000 industrial belt zones across China, all while ensuring rapid delivery and optimal freshness.
Leveraging its digitally intelligent supply chain, JD.com directly sources premium agricultural specialties from their source regions. By eliminating middlemen, the company is able to guarantee delivery to consumers’ homes within 72 hours. JD.com also provides a money-back guarantee for any damaged produce, ensuring a hassle-free and superior shopping experience for all.
During the festival, JD.com employs a multi-faceted approach that includes direct subsidies and targeted traffic promotions to feature local specialties to nationwide consumers, such as Sunite mutton from Inner Mongolia, hairy crabs from Suqian, corn from Northeast China, pears from Laiyang, wine from Ningxia, sea cucumbers from Weihai, and Wuyi Mountain black tea. These efforts serve not only to enrich the customer experience but also to increase revenue for local farmers significantly.
To further promote agricultural specialties, the festival will feature 2,000 live streaming events where influencers will guide viewers through the cultivation and harvesting processes, offering a farm-to-table experience that informs and delights.
Last year’s inaugural Harvest Carnival and Shopping Festival witnessed immense participation from millions of Chinese consumers. The transaction volume and traffic for high-quality agricultural products from various regions saw remarkable double-digit growth compared to the same period last year with increases of nearly 50% and 1.2 times, respectively. Noteworthy sales included 160,000 hairy crabs from Suqian, Jiangsu, over 500,000 kiwis from Xiuwen, Guizhou, and 5.3 million pomegranates from Hui Li, Sichuan.
Through its focus on elevating the quality of agricultural products and supporting farmers, JD.com has successfully increased the value of agricultural output and fostered a virtuous cycle that results in higher-quality products for consumers, improved revenues for farmers, and a strengthened agricultural value chain.
Since the launch of its “March to Rich” rural revitalization initiative in October 2020, JD.com has successfully collaborated with over 2,000 industrial belts nationwide. The company surpassed its target of generating a rural output value of over one trillion yuan — achieving this milestone three years ahead of schedule in June.
As JD.com launches this year’s Shopping Festival of Agricultural Specialties, the company reaffirms its commitment to enhancing the quality of China’s agricultural sector, supporting farmers, and bolstering the growth of the rural economy.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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