JD.com Officially Launches its E-commerce Platform in Thailand

“JD CENTRAL” platform offers Thai customers the unprecedented level of convenience and superior online shopping experience that helped make JD China’s largest retailer

JD.com Officially Launches its E-commerce Platform in Thailand

Together with Central Group, the leading Thai retail conglomerate, JD.com is furthering its expansion in Southeast Asia with the launch of its “JD CENTRAL” e-commerce platform. When the new online platform officially debuts on September 28, it will further extend JD’s footprint in the region, which already includes an established e-commerce platform in Indonesia as well as a strategic investment in Tiki, Vietnam’s leading B2C e-commerce business.

Previously opened for test operations on June 18, JD’s anniversary, JD CENTRAL offers both direct sales and marketplace models. Sales since then have exceeded expectations. Categories available on the site include everything from electronics to digital products, fashion, home appliances, books and music to fast-moving consumer goods (FMCG) such as cosmetics, toiletries, beverages, processed foods, and many more. So far, some 80% of shoppers have accessed the platform via cell phones, with FMCG, mobile devices and fashion among the top-selling categories. Products from Chinese companies have proved popular, with leading brands including Xiaomi, Huawei, OnePlus, and Lenovo.

Using its own cutting-edge technology, JD has built the world’s most advanced retail operation and now brings its leading logistics expertise and unrivaled delivery speed to Thai consumers. The company’s Warehouse Management System powers JD CENTRAL’s warehouses and in the Thai capital Bangkok, the new e-commerce business will soon offer same-day delivery. Through its partnership with local delivery service providers, JD CENTRAL will also offer nationwide coverage.

“With the launch of JD CENTRAL, we are delighted to be taking another exciting step forward in JD’s ongoing journey to serve customers throughout Southeast Asia,” said Vincent Yang, JD CENTRAL CEO. “Our partnership with Central Group – a one-of-a-kind union between China’s biggest retailer and Thailand’s strongest retail player – will provide Thai customers with a truly world-class e-commerce experience and guarantee 100% product authenticity. This move will transform the local market and unlock the boundless consumer potential of the nation’s large population, with the ultimate goal of becoming the most trusted brand in Thailand.”

JD CENTRAL is working closely with leading brands to help them reach Thai consumers. For example, leading Chinese apparel online retailer Vipshop has already launched on the new platform.

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