Jul 19, 2022|
JD.com Overseas Consumption Report: Chinese-featured Products Very Popular Among Cross-border Consumers
by Xiaoqian Han
JD.com Overseas, JD.com’s cross-border e-commerce platform, launched the 2022 Consumption Trends in Overseas Report on July 19th, revealing the purchasing preferences of cross-border customers based on consumption data.
Below are some of the key takeaways from the report:
- The cross-border sector is experiencing a boom
- JD.com Overseas’ consumers aged 28-45 are the main group of buyers
- JD.com Overseas’ consumers are keen on Chinese-themed products
The cross-border e-commerce market continues to grow
According to the report, the current overseas market has three characteristics: Mature e-commerce marketing, strong consumer shopping demand, and openness to international sellers. The data shows that the mature eCommerce market in foreign countries such as the U.S. still has strong cross-border sales and the demand for online shopping.
“The report shows the needs of global consumers and in-depth analysis based on the different geographical scenarios, helping us better understand global consumption and more specific consumer needs,” said Vicky Tang, head of JD.com Overseas.
Aged 28-45 are the main group
According to the study, JD.com’s international cross-border online shoppers can be divided into three groups: First, consumers who work and reside in Hong Kong, Macao, Taiwan, and overseas; second, relatively young students who study abroad; and third, local residents of Hong Kong, Macao, Taiwan, and overseas.
From the perspective of user portraits on the JD.com Overseas platform, 28-45-year-old working and resident users are the main consumer groups, and most of them live in Hong Kong, Macau, Taiwan, and overseas. The report also shows that 90.9 percent of consumers will search online shopping and product discount-related information on JD.com Overseas.
Chinese-featured products
The report indicated that users are influenced deeply by their online shopping habits when they live in China. Electronic and digital products such as computer/offices and mobile phones are still popular categories among overseas consumers.
In addition, maternal and child products and books are important categories on the platform. In particular, the overseas prices of books are much higher than those in China, so users will choose cross-border online shopping platforms like JD.com Overseas to buy books.
Moreover, during traditional festivals every year, Chinese lanterns, jewelry, cheongsams, and cultural gifts are also favored by overseas Chinese. And the report also shows that specialty Chinese snacks such as spicy strips made of flour, spicy duck tongue, and snail rice noodles are very popular among Hong Kong consumers.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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