Jul 21, 2023|

JD.com Partners with French Luxury Group SMCP for Launch of Sandro, Maje and, Claudie Pierlot Flagship Stores


JD.com announced today the grand opening of Sandro, Maje, and Claudie Pierlot flagship stores from French luxury group SMCP. This launch is set to offer JD.com’s nearly 600 million customers access to over 4,000 high-end products from these top-tier brands.


The addition of SMCP flagship stores enriches our fashion repertoire by adding a variety of high-quality products, as well as enhancing our service commitment to our valued customers. To celebrate this new partnership, the stores are offering customers membership coupons up to 50% off during the grand opening period, signifying an exciting opportunity for JD’s customers to enjoy these esteemed brands at special prices.

Beyond offering products, the collaboration with SMCP extends into operations, marketing, and supply chain support. JD.com is committed to helping SMCP’s brands increase their exposure within the Chinese market, providing a one-on-one guidance in advertising strategy to optimize marketing efficiency. In addition, JD aims to foster consumer engagement and interaction through multiple customer-centric initiatives.

Jimmy Lam, CEO of SMCP China, said, “China is one of the fastest growing markets for SMCP in the world. The launch on JD.com not only expands a broader new increment for the brand but also better provides quality products and services for Chinese consumers. In the future, we will work with JD.com to continue to explore more in-depth cooperation and bring more distinctive products to more consumers.”

The debut of SMCP’s flagship stores on JD.com marks a milestone in the company’s endeavor to diversify and upscale its fashion offerings. JD looks forward to this continued partnership and remain committed to meeting the ever-diverse needs of consumers by providing them with top-notch brands and experiences.