Apr 27, 2022|
JD.com to Support SME Merchants and Brace for Opener 618 Grand Promotion
Vivian Yang
JD Retail pledged to reduce operating burdens for its merchants with emphasis on supportive measures for SME merchants, promising to increase their ROI by no less than 20 percent during the upcoming 618 Grand Promotion, said Lijun Xin, CEO of JD Retail, at a JD’s merchants meeting held on April 26 ahead of the mid-year shopping festival.
Thirty supportive measures for merchants were introduced during the meeting based on “Three Reductions” in terms of operating cost, performance tests, and risks, and “Three Optimizations” for operating rules, efficiency and services.
The announcement comes at a time when China’s retail activities continue to face COVID disruptions and sluggish consumption recovery. JD’s moves aim to foster resilient teamwork with its merchants and help them rebuild confidence for business growth.
“We strive to create a healthier, opener and more orderly ecosystem in which tens of thousands of JD merchants can achieve sustainable development” said Xin. “By enabling these small and medium-sized merchants, we can jointly contribute to stabilizing tens of millions of jobs across their industrial chains,” he added.
The company revealed that in the past four months, its rate reductions for merchants exceeded RMB 200 million yuan.
On top of its advantageous first-party sales model, JD has been making it a priority in recent years to integrate a significant number of third-party merchants on its marketplace. Thanks to this “open ecosystem” strategy, in the past five years, the variety of product categories on JD.com expanded by 83 percent and the amount of new brands increased by 40 percent.
The company will unveil the new version of JD App, v11.0 ahead of 618 Grand Promotion to bring simpler, more transparent and consistent operating experiences for its merchants. Traffic generating policies will be upgraded, covering the areas of searching, marketing, recommendation and advertising, in which small and medium-sized stores and products with special features have greater exposure.
JD also developed a simplified operating system catered to SME new merchants to facilitate their on-boarding process.
Moreover, merchants will benefit from JD’s integrated supply chain capabilities covering warehousing, delivery service, customer service and after sales service to create a premier shopping experience for their customers in an efficient way. For example, in the past two years, thanks to JD’s product return services including the speedy review and flash refund functions in its APP, merchants’ average after-sales service time has been shortened by 28.25 hours and this January, the duration was further reduced by half year on year.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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