May 18, 2023|
JD.com Unveils Kazakhstan National Pavilion, with Kazakhstan’s President Kassym-Jomart Tokayev in Attendance
by Vivian Yang
On May 18th, JD.com held the opening ceremony of the Kazakhstan National Pavilion in Xi’an. President Kassym-Jomart Tokayev of Kazakhstan attended the ceremony, making it the first JD National Pavilion launched in the presence of the head of state. It also represented Kazakhstan’s first venture into establishing a National Pavilion on a Chinese e-commerce platform.
President Kassym-Jomart Tokayev of Kazakhstan (middle) attended the opening ceremony of the National Pavilion of Kazakhstan on JD.com
The newly launched National Pavilion features more than 20 specialty products that encapsulate the essence of Kazakhstan. Visitors to the Pavilion can explore and purchase an array of products from popular brands such as BAYANSULU’s imported candies and chocolates, Piala’s black tea, along with nutritious products like camel milk powder, safflower seed oil, and more. This Pavilion represents a trustworthy and accessible platform for JD.com’s nearly 600 million JD users to experience the authentic, rich flavors of Kazakhstan.
JD’s vice president Wei Ye said at the opening ceremony that as China’s economy continues to grow and evolve, consumer demands for imported products are becoming more diverse and quality oriented. Through official authorization and support from institutions such as embassies, government organizations, and authoritative associations, JD.com is committed to employing its resourcefulness and supply chain capabilities to bolster the development of the national pavilion program. In concert with partners, the aim is to amplify the visibility and market opportunities for superior overseas products and brands within China.
Kazakhstan, the most populous and expansive country among the five Central Asian nations, is also the world’s largest landlocked country. It counts China as its largest export destination and second-largest trading partner. The establishment of the National Pavilion has benefitted from the robust support of the Embassy of Kazakhstan in China and the China General Technology Group, whose subsidiaries are orchestrating product imports and managing the national pavilion’s online operations.
Today, JD.com is proud to host 50 country-specific pavilions, making it the largest and most comprehensive country-themed import product retail program among all Chinese e-commerce platforms. This unique initiative offers an extensive range of product categories, from food and beverages — including fresh produce, wines, and spirits — to fashion, beauty, maternity and baby supplies, household items, and more. Each pavilion is dedicated to showcasing iconic, genuine, and specialty products, sourced directly from their countries of origin. Further enriching the consumer experience, the program also highlights cultural and tourism aspects from each participating country, fostering opportunities for cross-cultural dialogue.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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