May 19, 2023|

JD Super Establishes Strategic Partnership with Prestigious European Wineries: Château Cos d’Estournel, Vignobles Bonfils, and Bernard Magrez


by Vivian Yang

On May 18th, JD Super, an online supermarket business under JD Retail, announced strategic partnerships with three renowned European wineries: Château Cos d’Estournel, Vignobles Bonfils, and Bernard Magrez. Under the respective agreements, JD will collaborate with each winery to enhance cooperation in various areas, including branding, marketing, user operations, omni-channel sales, logistics, and more, thereby expanding their presence in the Chinese market.

The formation of these partnerships resulted from the efforts of JD Global Sourcing, a department within JD Super. Starting from mid-April, the team embarked on an extensive series of visits to Europe’s prominent wine-producing regions. Their journey spanned numerous locations,, including Toscana and Piedmont in Italy, Bordeaux’s Lafite, Margaux, Latour, Ausone, Cheval Blanc, Canon and more, as well as renowned Riesling wineries in Germany, ranging from basic-level to top-rated VDP wine producers.

“The trip helps us better understand grape varieties, winery regions, and styles, which enables us to select the most suitable high-quality wines at good prices and identify fresh and emerging brands and wine products for Chinese consumers,” said Yuxia Sun, a wine buyer of JD Super.

In addition to product procurement,  the JD Global Sourcing team will collaborate with winery partners on branding, marketing, and user operation in the Chinese market. This approach provides opportunities for wine producers to better understand their Chinese consumers and meet their needs while also promoting industry transparency for product quality guarantee and price competitiveness in the best interests of Chinese consumers.

By collaborating with local supply chain and processing partners, JD Global Sourcing will create JD’s exclusive wine offerings based on target users’ needs. Additionally, they will work with logistics partners to assist in transportation, customer clearance, and other processes to lower costs and improve efficiency to introduce more variety of overseas premium products to the Chinese market.

JD Super’s Global Sourcing covers multiple categories, including wine, fresh fruits, seafood, and meat, with a commitment to creating more value for upstream and end customers by increasing efficiency, lowering costs, and optimizing services.