May 16, 2023|
JD.com Announces Debut of Bottega Veneta’s Online Flagship Store
JD.com announced today that Bottega Veneta, the luxury brand known for fine Italian craftsmanship with creativity at its core, has launched its first-ever online flagship store with the company. To visit the store, shoppers can simply search for “BV” or “Bottega Veneta” on the JD app.
As the first luxury fashion brand from Kering Group to join JD.com, Bottega Veneta will introduce a comprehensive product line featuring over 2,000 items, encompassing bags, shoes, ready-to-wear, small leather goods, accessories, jewelry, and glasses. In future seasons, BV aims to further expand product offerings by catering to JD consumers’ needs. Additionally, they pre launched Wood Stitching collection via the JD flagship store, covering Cassette, Acro, Belt Cassette and new style Canette.
JD and Bottega Veneta’s collaboration will provide diversified products and quality services for Chinese consumers. Marking another breakthrough for JD.com’s cooperation with world’s top luxury brands, this integration ensures a seamless and enjoyable shopping experience.
JD will provide Bottega Veneta with comprehensive support for operations and marketing resources. The two parties will leverage key gifting moments, new product launches, and JD’s marketing tools to increase the interaction between consumers and the brand to identify more potential customers.
This exciting partnership comes as China is poised to become the world’s largest luxury market by 2025. With JD.com’s world-class supply chain and logistics capabilities, internationally recognized brands are increasingly partnering with the platform. By the end of 2022, the number of luxury brand flagship stores on JD.com had already surpassed 400.