Jul 15, 2020| JD Retail

JD Computer and Digital Store Builds “One-Hour Delivery Circle”

Rachel Liu

by Rachel Liu

Over 400 JD Computer and Digital stores around China are building a “One-hour Delivery Circle” for customers. When customers order digital products, they can make orders through JDDJ (JD Daojia, a local on-demand retail platform under Dada Group), and enjoy one-hour delivery service.

On July 13^th, HP’s OMEN 6 gaming laptop was launched exclusively on JD, and a customer in Shanxi province was able to receive the laptop in 21 minutes after ordering, as the product was launched on JD and in a JD Computer and Digital store nearby his office. Hundreds of JD Computer and Digital stores in 110 cities joined in the launch.

With the establishment of the “One-Hour Delivery” Circle, JD hopes to fully integrate online and offline, bringing fast and convenient shopping experience to customers.

(liuchang61@jd.com)

Aug 4, 2025| Europe, Global Partners/ Brands, JD Retail

JD.com Brings Scandinavian Design and Quality to Hundreds of Millions of Chinese Consumers with Launch of IKEA Official Flagship Store

Yuchuan Wang

Beijing, August 4, 2025 — JD.com announces the launch of IKEA’s official flagship store on its platform, making IKEA’s signature Scandinavian design and extensive product range directly accessible to JD.com’s vast online customer base. The opening underscores both companies’ shared commitment to meeting China’s growing demand for personalized and diverse home living solutions.

JD.com’s extensive coverage, efficient logistics, and digital operations will complement IKEA’s expertise in the home furnishings sector, offering consumers a one-stop, high-quality, cost-effective living solution.

The JD.com IKEA flagship store features 6,500 products, across 168 categories, including the exclusive debut of BÄSTBOLL gaming chair, MÅLOMRÅDE gaming desk and more. JD.com and IKEA plan to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.

In addition to retail collaboration, IKEA will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfill parcels from the flagship store, allowing IKEA to extend its reach to regions beyond the footprint of its physical stores in China. Over more than a decade, JD.com has developed a reputation for offering same- and next-day delivery services in China as standard, with the company now fulfilling 95% of orders within 24 hours, ensuring an efficient shopping experience for customers.

The official IKEA flagship store on JD.com will be able to deliver a more immersive shopping experience to customers, powered by JD.com’s Naked-Eye 3D Solution, “Mini Liying”. This means shoppers can enjoy a 3D visualization of some IKEA products by simply tilting their mobile phones, without wearing glasses or a headset.

Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers. By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”

Pontus Erntell, President & Chief Sustainability Officer at IKEA China, said: ” Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development. The launch of IKEA JD Flagship Store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”

The launch of IKEA’s flagship store on JD.com further strengthens IKEA’S omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.

Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com is the preferred partner of many of these brands. In the first half of 2025, the number of international brands joining JD Home grew by over 130% year-on-year. JD.com will continue to work closely with global partners like IKEA to unlock new growth opportunities, and constantly optimize its supply chain and strengthen its service capabilities. The company has already established partnerships with brands such as MUJI, Natuzzi Italia, HAY, &Tradition, Georg Jensen, LOEWE, LE CREUSET, Villeroy & Boch, and RIEDEL, and many more.

(yuchuan.wang@jd.com)

Jul 25, 2025| Europe, Global Partners/ Brands, JD Retail

JD.com Announces “10 Billion Growth Plan” to Introduce 1,000 Overseas Brands to China over Next Three Years

Yuchuan Wang

Beijing, 25 July, 2025 – In China, two things are true in commerce: Firstly, when it comes to Chinese consumers, they know exactly what they want and in recent years it’s clear there has been a growing demand for international products.

The second thing that’s true is that JD.com (also known as JINGDONG), with customers at the heart of everything it does, always goes over and above to provide consumers what they want, when they want it.

So it’s not surprising that JD.com, a global leading technology and service enterprise with supply chain at its core and China’s largest retailer by revenue, has announced an ambitious “10 Billion Growth Plan” to introduce 1,000 new brands from overseas through cross-border e-commerce over the next three years.

Leveraging its strong cross-border import supply chain capabilities, JD.com is committed to serve as the gateway in connecting global brands with the growing demand for international products from Chinese consumers. It’s a win-win for everyone, with these overseas brands achieving a total sales growth of 10 billion RMB.

The “10 Billion Growth Plan” will be supported by three major initiatives: “Centennial Brands,” “National Pavilions,” and “Global Goods Recruitment.” Here’s what’s involved:

Centennial Brands Initiative: JD.com is teaming up with iconic international brands that have been around for over 100 years but have not yet entered the Chinese market. As part of this effort, JD.com will introduce a “Global Centennial Pavilion,” providing a dedicated space to highlight these legendary brands. Additionally, special “Centennial Brand Days” will be organized to give Chinese consumers a chance to discover and experience the rich history and craftsmanship of these time-honored names, all from the comfort of their own homes.
National Pavilion Initiative: JD.com’s National Pavilions have quickly become a dynamic cultural hub, offering a window into the traditions, customs, and unique products of different countries. These pavilions, officially backed by embassies and trade chambers, are not just a platform for sales, but a way for consumers to experience the spirit of global cultures. Currently, JD.com operates 140 National Pavilions across its platform, and in the next three years, the company plans to expand this network to cover almost all countries in Europe, offering even greater access to distinctive, high-quality products overseas.
Global Goods Recruitment Initiative: JD.com will invite consumers to be part of the process of sourcing and bringing high-quality, international products to China, with a focus on health-conscious, organic, and locally produced items. If consumers know of international products they’d love to see available in China, JD.com’s team will actively work to bring those items to the platform. The initiative aims to expand the variety and quality of imported goods, helping to meet the growing and diverse needs of Chinese shoppers.

European brands have long been favored by Chinese consumers. In 2024, sales of European brand products on JD.com exceeded 740 million units, with total sales amount surpassing 87 billion RMB. In the first half of 2025, European brand sales on JD.com exceeded 390 million units, with sales amount exceeding 46 billion RMB. Brands like Danone and Nestlé from France, Adidas from Germany, and Fila from Italy all achieved double-digit year-on-year growth on JD.com.

(yuchuan.wang@jd.com)

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Jul 15, 2020| JD Retail

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Aug 4, 2025| Europe, Global Partners/ Brands, JD Retail

JD.com Brings Scandinavian Design and Quality to Hundreds of Millions of Chinese Consumers with Launch of IKEA Official Flagship Store

Jul 25, 2025| Europe, Global Partners/ Brands, JD Retail

JD.com Announces “10 Billion Growth Plan” to Introduce 1,000 Overseas Brands to China over Next Three Years

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