Jul 15, 2020|
JD Computer and Digital Store Builds “One-Hour Delivery Circle”
by Rachel Liu
Over 400 JD Computer and Digital stores around China are building a “One-hour Delivery Circle” for customers. When customers order digital products, they can make orders through JDDJ (JD Daojia, a local on-demand retail platform under Dada Group), and enjoy one-hour delivery service.
On July 13th, HP’s OMEN 6 gaming laptop was launched exclusively on JD, and a customer in Shanxi province was able to receive the laptop in 21 minutes after ordering, as the product was launched on JD and in a JD Computer and Digital store nearby his office. Hundreds of JD Computer and Digital stores in 110 cities joined in the launch.
With the establishment of the “One-Hour Delivery” Circle, JD hopes to fully integrate online and offline, bringing fast and convenient shopping experience to customers.
Jul 28, 2021|
Benefit Cosmetics Opens Flagship Store on JD.com
by Siyi Zhao
Benefit Cosmetics, the beauty brand under world’s leading luxury products group LVMH, launched its online flagship store on JD.com on July 21. The launch of the online store allows Benefit Cosmetics to bring its instant beauty solutions and various high-quality cosmetics products to more Chinese consumers with authenticity guarantee, the fastest delivery, and customized allergy insurance from JD.com, the leading e-commerce platform in China.
Founded in 1976, Benefit Cosmetics believes laughter is the best cosmetics, and has swept the world with one-of-a-kind cult favorite products like the POREfessional Face Primer, Precisely My Brow Pencil and Dandelion Brightening Finishing Powder. This time, Benefit Cosmetics also brings its new product of its fan-favorite POREfessional family – the POREfessional: Super Setter. to consumers on JD.com, which help to keep makeup looking best for long.
Other than the new product launching, Benefit has chosen JD beauty for a reason. “The all-stops-covered delivery operation and service of JD.com allows Benefit Cosmetics to engage with wider range of consumers in China and provide them the make-up product in the way they prefer. “said Yan WANG, the Brand General Manager in Greater China of Benefit Cosmetics. “We believe that the cooperation with JD.com will provide more shopping options and convenience to all beauty lovers in China.”
These years, the world has witnessed the burgeoning increase of luxury cosmetic brands in the Chinese market, especially the contributions from young customers. In response, JD.com has launched cooperation with a series of beauty vanguards to expand its beauty blueprint.
JD Beauty has also endeavored to attract more loyal youngsters through live-streaming campaigns and marketing during shopping carnivals, a strategy which is highly matched with benefit’s product positioning and targeted customers.
“Together with the beauty brands, JD Beauty is pumped to provide the consumers with abundant and quality products through our advanced joint efforts in the key fields like big data, marketing along with supply chain,” said Terry Wang, general manager of JD Beauty.
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L’Oréal’s Kiehl’s Joins JD.com’s Beauty Camp
by Siyi Zhao
JD.com has ushered in a flagship store of Kiehl’s on July 20, to provide JD customers with natural extract skincare products. The partnership is a natural fit, thanks to the e-commerce platform’s promise of authentic products and a self-run delivery service ensuring safe and timely delivery.
The launch follows the opening of a series of other L’Oréal brands’ flagship stores on JD.com including Helena Rubinstein, Lancome, and Biotherm, which has further enlarged the platform’s beauty camp.
Nowadays, bearing the anxiety of “facial attractiveness,” Chinese consumers have become more and more concerned about skin health. Meanwhile, according to the 2021 New Consuming Trend Report on Facial Attractiveness Economy released by China Business Network’s big data center together with a retailing think tank, people tend to opt for products with natural extracts.
This latest launch on JD.com will put nearly 50 kinds of Kiehl’s products on shelves, including their star products Calendula Herbal-Extract Alcohol-Free Toner, Rare Earth Deep Pore Minimizing Cleansing Clay Mask, along with Avocado Eye Cream, which are all well known for their various natural extracts.
“JD Beauty has maintained a group of female and young customers because of its authentic goods and convenient service,” said a representative from JD Beauty. “These people, who have great consuming potential, are here for the high-quality products. So Kiehl’s is filling in JD consumers’ incremental demand for choices of natural extract brands.”
According to Kiehl’s, backed by 170-year apothecary experience, it was one of the first companies to proudly list ingredients on its product labels, and has always been dedicated to immersing their frontier science philosophy in formula development.
AHKAH Launches First Online Store in China on JD
