Nov 12, 2023|
JD.com’s Announces Highlights of Its Record-Breaking 2023 Singles Day Grand Promotion
JD.com reported a record-breaking Singles Day Grand Promotion on November 12, 2023, with transaction volume, order volume, and user engagement reaching all-time highs.
This year’s event not only demonstrated JD.com’s commitment to offering unbeatable prices and a diverse range of high-quality products, but also showcased the resilience and growth of China’s consumption market, delivering an unmatched shopping experience to millions.
Among the highlight of this year’s promotion was the“JD Procurement and Sales Manager Livestreaming” initiative, which captivated over 380 million viewers across China. Transaction volume for over 60 brands surpassed RMB 1 billion, and nearly 20,000 brands witnessed a threefold increase in transaction volume compared to the previous year. Additionally, new merchants on the platform experienced a fivefold increase in order volume, underscoring the event’s significant impact on brand growth and consumer reach.
Key sales data points from this record-setting event include:
- Transaction volume of Apple products surpassed RMB 10 billion
- Transaction volume of folding screen mobile phones increased more than 300% year-over-year (yoy)
- Transaction volume of AR glasses increased fourfold yoy
- Trade-in service orders for electronics increased nearly fourfold yoy, with transaction volume of extended guarantee and screen breakage insurance increasing 100%
- More than 2,000 home appliance and home product brands’ transaction volume increased 100%+ yoy. Transaction volume of 10+ brands, including Midea, Haier, Gree, Hisense, and Xiaomi, reached RMB 1 billion.
- Transaction volume of both men’s and women’s down jackets increased more than 100% yoy.
- Gold and watches saw transaction volume increase over 130% yoy.
- Transaction volume of Dior, Tiffany, and Bottega Veneta products increased over fourfold yoy, and Valentino increased over sixfold .
- Transaction volume of Lululemon products increased 260% yoy.
- New energy vehicles and accessories saw user numbers increase more than 300% yoy.
- Over 350 cross-border imported product categories from JD Worldwide saw transaction volume increase by 100% yoy. Buyer’s shops’ transactions increased 300%, while national pavilions saw a 250% increase in transaction volume.
- JD’s omnichannel retail brand in Europe, ochama, saw order volume increase 362% yoy.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com’s 2023 Singles Day Grand Promotion: Breaking Records in Transactions, Orders, and Customer Engagement
