Nov 15, 2023|
JD.com Debuts Mongolian and Finnish National Pavilions During Singles’ Day Grand Promotion
by Vivian Yang
During its record-breaking 2023 Singles ‘ Day Grand Promotion, JD.com unveiled new national pavilions representing Mongolia and Finland. These pavilions mark JD.com’s latest step in connecting consumers with high-quality, authentic products from these two culturally rich countries.
The Mongolian pavilion’s launch, held at the China International Import Expo (CIIE) in Shanghai on November 8th, was honored by the presence of Ms. Battsetseg Batmunkh, Mongolia’s Minister of Foreign Affairs. The Pavilion boasts a curated selection of nearly 60 Mongolian products, including limited edition vodka from the springs of Mount Bogda, the velvety Sengur White beer, nutritious sea buckthorn juice, luxurious 100% cashmere scarves, and more.
Speaking at CIIE, Tumenbayar Tsogtbaatar, Commercial Counsellor of the Mongolian Embassy to China, shared his excitement about the opportunity to bring Mongolian wild sea buckthorn and other grassland products to the Chinese market through JD.com. “By partnering with JD.com to launch the Mongolian national pavilion, we aim to provide consumers with a trustworthy and convenient online shopping experience for high-quality grassland products,” said Tumenbayar.
The Finland Pavilions were inaugurated on November 9th, as part of the celebration activities for the 70th anniversary of the China-Finland trade agreement. The event, held at the residence of the Ambassador of Finland in Beijing, was attended by the Finnish Minister of Agriculture and Forestry, Ms. Sari Essayah, and the Finnish Ambassador to China, Ms. Leena-Kaisa Mikkola. Reflecting the diversity of Finnish products, JD.com launched two distinct pavilions: the “Finland National Pavilion” for general trade imports and the “Finland Overseas Pavilion” focusing on cross-border trade. These pavilions offer a variety of Finnish food, skincare, and lifestyle products from renowned brands such as Valio, Fazer, Bonne, Kyrö, Salli, Lumene, and Kajo.
Marko Tiesmäki, Commercial Counselor of the Embassy of Finland in Beijing and the Country Director of Business Finland China. expressed his enthusiasm about the partnership with JD.com. ” I’m delighted to see that JD.com’s convenient, diverse, and reliable services are connecting more and more Chinese consumers with Finnish high-quality products and the rich culture we have,” said Tiesmäki.
JD.com’s National Pavilion initiative now boasts over 110 pavilions, featuring nearly ten thousand specialty products from nearly 60 countries. The Singles’ Day Grand Promotion saw JD Super’s national pavilions achieve a 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, highlighting the strong consumer interest in international products.
With these new additions, JD.com continues its commitment to enhancing global trade and cultural exchange by offering consumers a seamless avenue to explore and purchase a wide array of quality goods from various countries, all while enjoying the convenience of JD’s renowned logistical and customer service capabilities.