May 29, 2026|
JD.com’s Apple Flagship Store Reaches 100 Million Followers
On May 26, JD.com’s self-operated Apple products flagship store reached a major milestone, surpassing 100 million followers on JD.com. This milestone reflects 12 years of close collaboration between JD.com and Apple in China, and the continued trust of Apple customers who choose JD.com for authentic products, competitive offers, reliable supply, convenient trade-in services, and comprehensive after-sales support.
To celebrate this achievement and to thank customers for their continued trust and support, the store has launched a special fan appreciation campaign, offering 100 million JD Points, Apple Music membership experiences, additional trade-in subsidies, and discounts on selected services including AppleCare, iCloud, and App Store gift cards.
JD.com’s collaboration with Apple goes back over a decade to 2015, when JD.com became an Apple authorised reseller and began offering Apple products through its online platform. In 2018, the partnership was deepened as JD.com began offeringpre-orders for new Apple products in sync with Apple’s official website, enabling customers in China to access the latest devices at the earliest opportunity. That year also saw JD.com introduce AppleCare+ services, giving customers access to official protection plans and strengthening the overall after-sales experience an important point of differentiation.
Over the years, JD.com has continued to build a more connected Apple retail experience across online and offline channels. In 2022, JD.com launched JD-Ehome, its self-operated offline Apple authorised store, further integrating product discovery, consultation, purchase, fulfilment, and after-sales services.
Today, with more than 4,500 electronics stores nationwide, JD.com gives customers the opportunity to experience Apple products in person, receive one-to-one professional advice, and access convenient services such as free screen protector application, data migration, device cleaning, and maintenance support. This online-offline model allows customers to experience products before making a purchase, place orders with confidence, and enjoy fast, reliable fulfilment.
Speed has also become an important part of the Apple shopping experience on JD.com. Through JD.com’s instant retail service, JD Now, customers can even receive selected Apple products in as fast as nine minutes, significantly reducing waiting time and making the upgrade journey faster and more convenient.
Beyond convenience, JD.com and Apple are also working together to support more sustainable consumption. Through JD.com’s professional recycling and trade-in services, used devices can be responsibly collected and converted into reusable resources, helping reduce electronic waste and supporting a more circular approach to consumer electronics.
Trade-in is becoming an increasingly popular choice for Apple customers on JD.com. Since the beginning of 2026, trade-in orders for Apple products on JD.com have grown by more than 100% year on year. For customers, the service not only makes upgrading more affordable, with direct savings ranging from hundreds to thousands of yuan, but also provides a practical way to take part in greener consumption.
May 19, 2026|
JD.com Announces First Fully AI-Integrated 618 Grand Promotion, Kicking Off at 8 PM on May 30
Beijing, May 19, 2026 – On May 18, JD.com announced that its annual 618 Grand Promotion will officially begin at 8:00 PM on May 30, offering immediate availability across product categories with globally sourced products, exclusive launches, and official discounts of up to 50% off.
This year’s campaign will also mark JD.com’s first 618 deeply integrated with AI across both consumer experiences and industrial operations. Leveraging the company’s continued investment in technology and deeply embedded supply chain ecosystem, AI capabilities will power innovations across retail, logistics, healthcare, merchant operations, and a wide range of real-world scenarios.
Simpler Savings, Bigger Value
The 2026 JD.com 618 Grand Promotion centers around “Direct Discounts, Up to 50% Off,” with a simplified pricing approach designed to make value easier to understand and access. Consumers can expect a broad mix of discounted bestsellers, limited-time offers, new product launches, and category-wide promotions across the platform.
JD.com is also upgrading its “Double the Price Difference” guarantee that will allow users to submit multiple claims with an extended application period this year, reinforcing JD.com’s commitment to transparent pricing and consumer trust. Additional benefits include platform-wide coupons, food delivery and travel vouchers, enhanced JD Plus member benefits, and flexible payment options including interest-free installment plans.
JD.com’s omnichannel ecosystem will extend the 618 experience across both online and offline environments, leveraging tens of thousands of physical retail and service locations to provide integrated shopping, dining, healthcare, and entertainment experiences.
AI Brings New Products and Smarter Living to 618
As AI-enabled devices become increasingly embedded in everyday life, JD.com’s 618 shopping festival will introduce consumers to a broader portfolio of cutting-edge smart products, including devices powered by JoyInside, an AI agent for smart hardware.
Following a major upgrade, JoyInside is expanding beyond toys and robotics into a wider ecosystem of AI-enabled home products. Consumers will see the debut of new AI-integrated household solutions spanning educational devices, smart learning lamps, intelligent printers, smart mattresses, cooking robots, mobility assistance devices, and more.
Today, JoyInside collaborates with nearly 200 brands across home appliances, robotics, healthcare, toys, and connected devices, embedding AI capabilities into physical products. The company expects JoyInside to be integrated into more than 10 million smart hardware devices this year.
JD.com is also embedding AI capabilities into healthcare, food delivery, home services, home renovation, automotive services, and financial offerings. During 618, JD Health’s AI medical assistant ecosystem will launch new intelligent service capabilities, bringing together AI doctor, nutritionist, and pharmacist agents to connect users with online consultations, rapid testing, home nursing, and medicine delivery services.
AI Across 3,000+ Scenarios: From Industries to Households
JD.com is uniquely positioned to bring AI into real-world applications through its deep integration of AI across industrial and consumer scenarios. Its AI capabilities now power more than 3,000 use cases across retail, logistics, healthcare, industrial supply chains, food delivery, and lifestyle services, helping translate AI innovation into tangible value for businesses and consumers. The company is building the world’s largest Physical AI operations hub, accelerating AI adoption from industries into everyday households.
The company’s AI-related R&D spending is expected to increase by more than 200% this year, supported by a full-stack AI portfolio, including JoyAI LLM, JINGDONG Logistics’ Super Brain LLM, JINGDONG Health’s Jingyi Qianxun medical LLM, JoyIndustrial LLM, and JoyAI-RA embodied intelligence models.
For JD.com’s merchants, AI is evolving from a supporting tool into a new business operating infrastructure. During this 618, AI will directly participate in business diagnostics, merchandising operations, marketing placement, livestreaming conversion, customer service and after-sales support, helping more than one million merchants reduce costs and accelerate growth.
JD.com’s AI-native JoyStreamers are also receiving major upgrades, evolving from AI livestream hosts into end-to-end livestream growth engines capable of planning, presenting, moderating, selling, and performance analysis.
Across logistics operations, JINGDONG Logistics’ upgraded Super Brain LLM will be deployed at scale during 618, enabling deep AI applications across more than 1,000 core logistics and supply chain scenarios. Acting like a real-time navigation system for supply chains, the model dynamically optimises transportation routes for tens of millions of parcels, reducing empty miles and lowering operational costs. New AI-powered inventory diagnostic tools will also help brands and merchants analyse regional demand and inventory levels to enable smarter replenishment decisions.
JD.com’s Green Stream Initiative Selected as 2025 Sustainable Brand Exemplar; Among First Signatories to Geneva Visionary Initiative
