Dec 24, 2018|
JD.com’s JOY Celebrates in the Holidays with Hello Kitty
JD.com is teaming up with Sanrio to bring the beloved and popular character Hello Kitty to over 300 million consumers in China for the holidays.
Beginning December 22, China’s largest retailer will launch a special sales promotion for Hello Kitty-themed merchandise from a wide range of brands on JD.com, in categories including electronics, FMCG, food, and more. JD will also release limited edition gift boxes featuring JOY and Hello Kitty dressed in holiday-themed clothing available for purchase on the e-commerce giant’s platform.
In the spirit of Boundaryless Retail – the idea of enabling consumers to buy whatever they want, whenever and wherever they want it – JD is bringing the celebration offline with an interactive photobooth in Beijing’s popular Wangfujing APM shopping mall. Customers in the mall can take photos of themselves with JOY and Hello Kitty. In addition, they can scan a QR code on display next to the photobooth to be directed to JD’s online promotion.
“We are delighted to be able to leverage our platform’s extensive offerings to bring Hello Kitty closer to over 300 million consumers across China this holiday season,” said Jipeng Men, Head of Marketing at JD.com.
“As we advance our Boundaryless Retail vision, we look forward to bringing other beloved characters to our customers, providing a truly interactive and engaging shopping experience, no matter where they choose to shop.”
JD’s Hello Kitty holiday promotion is the latest in a series of promotions JD has launched featuring popular characters from movies, apps, and more. Earlier this year, the company launched a similar partnership with LINE FRIENDS. JD also joined forces with Warner Bros.’ Justice League, late last year, to mark the film’s launch in China. As China’s largest retailer, JD is well-positioned to provide an integrated strategy for brands to reach consumers across a range of different channels.
This time, to mark the promotion, JD has released the following video of JOY and Hello Kitty wishing everyone a happy holiday:
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com and Intel Launch New Research Lab for Smart Retail
