- Nov 17, 2017
JD.com’s Super Joy Joins Forces with the JUSTICE LEAGUE
JD.com, China’s largest retailer, has teamed up with Warner Bros. to celebrate the release of the highly anticipated JUSTICE LEAGUE movie. The movie features an all-star cast with Ben Affleck, Henry Cavill, Gal Gadot, Jason Momoa, Ezra Miller and Ray fisher.
JD.com has launched a promotional video featuring JD’s Super Joy dog dressed up as iconic DC Comics heroes Batman, Superman, Wonder Woman, Flash and Aquaman.
To mark the film’s release in China, on November 17 JD.com kicked off a special sales promotion for JUSTICE LEAGUE merchandise on its platform. The JD.com homepage has been temporarily converted to a JUSTICE LEAGUE themed design and anyone who makes a purchase from JD.com on November 17 has a chance to receive his or her delivery in JUSTICE LEAGUE movie themed packaging.
Customers can also purchase their own JUSTICE LEAGUE Super Joy dogs as featured in the promotional video for RMB 118. The Super Joy dogs come in six different varieties, representing justice, freedom, courage, speed, peace and nature.
Among the sales promotions, the first 6,000 customers who spend over RMB 100 on products from specific brands on JD.com have a chance to receive a Super Joy dog for free.
Special promotions are another way JD.com is helping brands boost sales to its 266.3 million customer base. In June, JD released a Transformers micro movie featuring JD delivery trucks ahead of the film’s release in China.
Additionally, in 2016, JD launched a “Super Brand Day” program, which highlights a particular famous brand and offers special discounts and products for that brand. The promotions have helped brands including Samsung, Coca-Cola and Dell reach record sales in China. Ahead of “LEGO Super Brand Day” this past May, where JD offered special discounts around Children’s Day, LEGO released one of its famed movie shorts featuring a JD Deliveryman as its hero.