Dec 24, 2018|
JD.com’s JOY Celebrates in the Holidays with Hello Kitty
JD.com is teaming up with Sanrio to bring the beloved and popular character Hello Kitty to over 300 million consumers in China for the holidays.
Beginning December 22, China’s largest retailer will launch a special sales promotion for Hello Kitty-themed merchandise from a wide range of brands on JD.com, in categories including electronics, FMCG, food, and more. JD will also release limited edition gift boxes featuring JOY and Hello Kitty dressed in holiday-themed clothing available for purchase on the e-commerce giant’s platform.
In the spirit of Boundaryless Retail – the idea of enabling consumers to buy whatever they want, whenever and wherever they want it – JD is bringing the celebration offline with an interactive photobooth in Beijing’s popular Wangfujing APM shopping mall. Customers in the mall can take photos of themselves with JOY and Hello Kitty. In addition, they can scan a QR code on display next to the photobooth to be directed to JD’s online promotion.
“We are delighted to be able to leverage our platform’s extensive offerings to bring Hello Kitty closer to over 300 million consumers across China this holiday season,” said Jipeng Men, Head of Marketing at JD.com.
“As we advance our Boundaryless Retail vision, we look forward to bringing other beloved characters to our customers, providing a truly interactive and engaging shopping experience, no matter where they choose to shop.”
JD’s Hello Kitty holiday promotion is the latest in a series of promotions JD has launched featuring popular characters from movies, apps, and more. Earlier this year, the company launched a similar partnership with LINE FRIENDS. JD also joined forces with Warner Bros.’ Justice League, late last year, to mark the film’s launch in China. As China’s largest retailer, JD is well-positioned to provide an integrated strategy for brands to reach consumers across a range of different channels.
This time, to mark the promotion, JD has released the following video of JOY and Hello Kitty wishing everyone a happy holiday:
Jul 2, 2022|
French Brand Longchamp Opens Flagship Store on JD.com
by Doris Liu
Longchamp officially launched its flagship store on JD.com on July 2, offering a wide selection of fashion items including bags and accessories, further enriching JD Luxury’s brand pool.
Longchamp’s core business is women’s handbags. The iconic Le Pliage nylon bag with Russian leather flap and shoulder handles, Le Pliage Cuir leather bag and the latest autumn/winter collection are all available in JD’s online flagship store.
Notably, the cooperation between Longchamp and JD is in the vendor-managed inventory (VMI) model, a new initiative by JD Luxury that allows the brand to run the store with independent operation, meanwhile enjoying the warehousing and logistics services offered by JD Logistics.
Longchamp was established by Jean Cassegrain in Paris in 1948, and has gradually become a fashion and leather house in France.
To date, more than 300 luxury brands have opened official flagship stores on JD.com, covering such categories as bags, apparel, footwear, jewelry, watches and so on. JD Luxury will be devoted to expanding the matrix of big brands in the future and bringing consumers a more diversified and unique quality of life.
Jun 30, 2022|
JD Fresh Pushes Forward Direct Procurement Capabilities
by Mengyang He
JD.com’s fresh food business JD Fresh is committed to further elevating its direct procurement capabilities, based on its global network, quality control system, cold chain logistics, and a large customer base. This is the key message giving by Mr. Yu Zhao, GM of Meat, Poultry and Seafood Business of JD.com, at the Online Forum on Imported Food Materials And Consumption Trend held on June 30.
As of now, JD Fresh has already signed cooperation agreements with partners from nearly 20 countries and regions, and established long-term partnerships with industry leaders, including Tyson from the US, JBS from Brazil, Anchor and Silver Fern Farms from New Zealand, and Rangers Valley from Australia.
During a steak promotion earlier this year, the transaction volume of Australian steak products accounted for 53 percent of imported steak products sales on JD.com, according to Xiaozhou Zhou, general manager of JD Fresh. “As JD Fresh is committed to providing high-quality fresh food to our consumers, we will also explore the U.S. market to bring more premium meat products to the Chinese market,” he said.
In addition to meat products, China’s import volume of aquatic products totaled 5.39 billion US dollars in the first four months of 2022, marking a YOY growth of 37.05 percent.
The size of China’s e-commerce market for fresh food has maintained steady growth in recent years. According to an industry report, the transaction volume of fresh food products generated through e-commerce in China reached RMB 465.81 billion yuan in 2021, recording a YOY increase of 27.92 percent.
JD.com and Intel Launch New Research Lab for Smart Retail
Jun 29, 2022
JD Super Inaugurates Cambodian National Pavilion
