Dec 24, 2018|
JD.com’s JOY Celebrates in the Holidays with Hello Kitty
JD.com is teaming up with Sanrio to bring the beloved and popular character Hello Kitty to over 300 million consumers in China for the holidays.
Beginning December 22, China’s largest retailer will launch a special sales promotion for Hello Kitty-themed merchandise from a wide range of brands on JD.com, in categories including electronics, FMCG, food, and more. JD will also release limited edition gift boxes featuring JOY and Hello Kitty dressed in holiday-themed clothing available for purchase on the e-commerce giant’s platform.
In the spirit of Boundaryless Retail – the idea of enabling consumers to buy whatever they want, whenever and wherever they want it – JD is bringing the celebration offline with an interactive photobooth in Beijing’s popular Wangfujing APM shopping mall. Customers in the mall can take photos of themselves with JOY and Hello Kitty. In addition, they can scan a QR code on display next to the photobooth to be directed to JD’s online promotion.
“We are delighted to be able to leverage our platform’s extensive offerings to bring Hello Kitty closer to over 300 million consumers across China this holiday season,” said Jipeng Men, Head of Marketing at JD.com.
“As we advance our Boundaryless Retail vision, we look forward to bringing other beloved characters to our customers, providing a truly interactive and engaging shopping experience, no matter where they choose to shop.”
JD’s Hello Kitty holiday promotion is the latest in a series of promotions JD has launched featuring popular characters from movies, apps, and more. Earlier this year, the company launched a similar partnership with LINE FRIENDS. JD also joined forces with Warner Bros.’ Justice League, late last year, to mark the film’s launch in China. As China’s largest retailer, JD is well-positioned to provide an integrated strategy for brands to reach consumers across a range of different channels.
This time, to mark the promotion, JD has released the following video of JOY and Hello Kitty wishing everyone a happy holiday:
Jul 8, 2025|
JD.com and Camposol Kick Off 2025 Peruvian Blueberry Season with First Shanghai Shipment
JD Super, the supermarket division of JD.com, and Camposol, Peru’s leading fruit exporter, celebrated the arrival of the first 2025 season Peruvian blueberries in Shanghai on July 4. This landmark shipment, facilitated through a direct-procurement partnership, launches the global blueberry season and reinforces JD.com’s role as a trusted bridge for international brands and specialty products reaching Chinese consumers.
Building on the successful collaboration in 2024, JD Super and Camposol have strengthened their partnership to source top-tier blueberries directly from Peru’s northern orchards. This year, JD Super anticipates purchasing over 1,000 tons of blueberries, streamlining the supply chain to deliver fresher, more affordable fruit to Chinese shoppers. By eliminating intermediaries and optimizing the process, this partnership makes premium blueberries more accessible and less expensive, enabling consumers to enjoy what’s popularly called “blueberry freedom” in China.
The 2025 Peruvian blueberry season arrived two weeks ahead of schedule, with an estimated yield exceeding 400,000 tons of exceptional quality produce —a 27% increase from last year. JD Super is set to capture 10% of the 72,000-ton supply to China, cementing its position as the largest online retailer for Peruvian blueberries. The initial shipment features the selection of the premium Madeira variety, carefully graded to 16MM+ and 18MM+ sizes for superior flavor, sweetness, and consistency.
JD Super implements a comprehensive assurance system to ensure uncompromising quality through rigorous controls. On-site specialists at Camposol’s Peruvian warehouses monitor product standards from the source, while JD Super conducts regular online quality checks to ensure consistent excellence. Every blueberry meets JD’s strict standards for firmness and uniformity, guaranteeing customers receive premium-grade fruit.
To preserve freshness, the blueberries are transported via a fully sanitized, end-to-end cold-chain system from Peru to China. JD Logistics supports this with cold-chain delivery across over 300 cities, guaranteeing each blueberry arrives as fresh as when it was picked.
Since entering the imported blueberry market in 2018, JD Super has honed its supply chain expertise, reducing costs while improving quality. This direct-sourcing model has made Peruvian blueberries more affordable and popular, driving exponential sales growth on JD’s platform and turning an unfamiliar fruit into a household favorite in China. Peru’s blueberry industry has seen remarkable growth, with cultivation expanding from 80 hectares in 2012 to 20,500 hectares today, reflecting a 65% annual growth rate.
This partnership between JD Super and Camposol sets a new benchmark for global produce collaborations, delivering fresh, high-quality Peruvian blueberries to millions while fostering efficient, sustainable trade.
(vivian.yang@jd.com)
Jun 23, 2025|
JD.com Named to Gartner’s Global Supply Chain Top 25 for Second Consecutive Year
JD.com, also known as JINGDONG, has been named to the Gartner Supply Chain Top 25 for 2025 for the second consecutive year. The recognition underscores the company’s excellence in the global supply chain sector driven by sustained innovation. As the 22nd ranked company, JD.com remains the only Chinese retailer to be included in the Top 25, joined by global supply chain leaders including Apple, Amazon, P&G, Unilever, Walmart and more.
As the industry’s most prestigious ranking, Gartner Top 25 evaluates companies based on key areas including financial metrics, ESG performance, and expert opinion. Gartner also identified three success drivers shaping this year’s rankings: -autonomous operations, agentic AI, and water stewardship.
Technology Drives Efficiency Elevation
Since launching its comprehensive technology transformation in 2017, JD.com has invested more than RMB 140 billion in R&D. By the end of 2024, the company’s supply chain infrastructure assets increased to RMB 161 billion, up 12% year-on-year.
These investments have helped fuel the company’s highly efficient operations. Managing over 10 million self-operated SKUs, JD.com maintained an impressive inventory turnover of approximately 30 days in 2024. The company also launched TimeHF, its first self-developed billion-scale time series forecasting model, improving forecast accuracy by over 10% and enhancing scientific and accurate inventory management.
Smart Logistics for Speedy Fulfillment
JINGDONG Logistics (also known as JD Logistics) operates over 40 “Asia No.1” intelligent logistics parks across China, where AI-powered scheduling robots work alongside warehousing staff to improve storage efficiency by 10%. To further improve logistics efficiency, cutting-edge systems such as pick robots, sorting machines, and autonomous delivery vehicles work at scale to improve performance.
The “Logistics Brain” system powers dozens of real-world business scenarios across JD.com’s network. For example, the “Courier Assistant” and “Smart Station Manager” use AI to reduce manual hours and enhance management efficiency at front delivery stations. In agriculture, blockchain-based traceability platforms have helped increase fruit and vegetable sales by 30%, while spatial-temporal intelligence tools have shortened store location planning cycles by 80%.
Guided by the principle of bringing goods as close as possible to the customer, JD.com has continued to optimize its logistics network and delivery processes by minimizing handling steps and shortening transportation distance. Today, 95% of JD.com’s retail orders in China can be delivered within 24 hours.
AI for Full Supply Chain Efficiency
JD Cloud is the technological cornerstone of JD.com, its self-developed large language model (LLM), which supports the intelligent upgrade across the company’s supply chain. JD Cloud’s proprietary intelligent agent, JoyAgent 2.0, addresses both general and complex commercial queries and is currently running more than 14,000 instances internally. Meanwhile, its “Joy Inside” program connects with leading robotics partners to offer highly personalized, intelligent companionship solutions.
Additionally, JD.com is leveraging AI to drive full-chain efficiency. The “Logistics Brain” system integrates LLMs and digital twin technology to enable real-time simulations for billions of orders, accelerating fulfillment times by over 12% during the 2024 JD.com Singles Day shopping festival.
Green Supply Chain
JD.com is also a leader in building a low-carbon supply chain through innovative green technologies. Its self-developed carbon footprint platform, Jingtanhui, serves over 100 brands, helping manage more than 500 tons of carbon assets, and manages over 40 million waybills. The program has been recognized in China’s national green technology promotion catalog. The company supports paperless operations through its procurement system saving paper equivalent to 20,000 trees annually, while smart packaging algorithms strike a balance between sustainability and cost. In 2022, JD.com launched the “Green Impact Initiative” to encourage eco-conscious consumption and carbon-inclusive actions. Working with brand partners, JD.com has generated approximately 100 million green orders reinforcing its position as a sustainability leader.
People-Focused, Socially Responsible
As of April 30, 2025, JD.com employed over 720,000 personnel under the company’s ecosystem and has been recognized by Fortune China’s ESG Impact List for three consecutive years (2022–2024). JD.com will continue to build a more intelligent, efficient, and green supply chain as part of its long-term commitment to serving global consumers and partners, and driving high-quality development across the industry.
JD.com and Intel Launch New Research Lab for Smart Retail
