May 24, 2022|
JD.com’s Omni-channel Business Adds Weight to 618 Grand Promotion 2022
by Mengyang He
JD.com kicked off its annual 618 Grand Promotion on May 23rd under the theme of “Responsible Supply Chain,” with plans to mobilize its omni-channel capabilities to add weight to this year’s shopping festival.
As JD’s omni-channel business continues to gain momentum, the transaction volume generated through JD’s on-demand retail service “Shop Now” tripled YOY in the first quarter of 2022, according to JD’s data.
The “Shop Now” service has been connected with more than 150,000 offline retailers including Walmart stores, Apple authorized resellers, SEPHORA and more, offering a wide variety of products to be delivered to customers’ doorsteps within an hour and even minutes.
During the 618 Grand Promotion 2022, consumers in Beijing, Shenzhen, and Changsha, among other cities, can get coupons on JD.com and shop at millions of brick-and-mortar stores.
JD.com has opened a variety of physical stores, such as JD Mall, E-Space, JD Home Appliance Store, JD Pharmacy, SEVEN FRESH Supermarket, JD Convenience Store, JD Auto Service, and more.
Since the company launched its JD Home Appliance Store chain in 2016, the business has now grown to over 15,000 stores across China, covering 25,000 towns and countries as well as 60,000 administrative villages, demonstrating the success of JD’s omni-channel expansion.
As JD.com continues to enrich its omni-channel business, it aims to provide consumers with a better and more convenient shopping experience during the 618 Grand Promotion 2022.