May 24, 2022|
LA MER Kicks Off Flagship Store on JD.com
Following the opening of M.A.C. Cosmetics and Jo Malone’s flagship stores on JD.com, La Mer, a high-end skincare brand with a-dozen-or-so categories of creams, lotions, and eye creams, has now joined JD.com. La Mer will offer almost 50 popular products in the store, including the brand’s renowned face creams as well as a collection of gift boxes. At the same time, JD.com will also provide La Mer with customized greeting cards and timely logistics services.
La Mer is a brand under the Estee Lauder Group. Many consumers, including Hollywood stars, and international celebrities have expressed that they are the daily users of La Mer products.
“I am very happy to be able to launch a flagship store on JD.com,” said Junping Xue, Vice President of Estee Lauder Group and General Manager of La Mer. “We hope to establish a long-term partnership with JD.com and work together to create better products and services.”
The launch follows the debut of brands including Estee Lauder, Origins, Clinique, LAB SERIES, MAC, and Jo Malone on JD.com. JD’s 580 million active users, including over 25 million JD Plus members, are perfectly matched with premium brands such as La Mer.
“La Mer is very popular among consumers, and it is highly matched with the beauty needs of JD.com users,” said Tao Wang, General Manager of JD Beauty. “With our unique omni-channel capabilities and upgraded personalized services, JD Beauty has helped beauty brands’ sales achieve double growth.”