Nov 12, 2022|
JD.com’s Record-breaking 2022 Singles’ Day Grand Promotion Reflects Robust Consumption Vitality
JD.com’s record-breaking 2022 Singles’ Day Grand Promotion came to its end at 24:00 on November 11, concluding the 11-day promotion which started at 8 pm on October 31. Growth rate exceeded the industry average. Since last year, JD.com began kicking off the promotion 4 hours before midnight, allowing consumers to place orders without having to pull an all-nighter.
During this Singles’ Day stint, high quality products and big brands have become consumers’ favored choices across product categories. In the first minute of JD Singles’ Day “Peak 28 Hours” starting at 8 pm on November 10, Apple saw transaction volume jump over RMB 1 billion yuan. In these first ten minutes, transaction volume of gaming TVs, fresh air ACs, and self-cleaning sweeping robots increased 100% year on year. Transaction volume of XR glasses and XBOX increased three times. Transaction volume of top fashion brands from LVMH Group including BVLGARI, CELINE, FENDI, and LOEWE increased 18 times. At the same time, transaction volume of 87 international beauty brands increased 200%, and over 500 international brands on JD Worldwide, JD’s import product platform, increased over 100%.
“We have partnered with JD.com for 19 premium brands in the categories of fashion clothing, bags, jewelry, watches, wines and spirits, perfumes and cosmetics. During this year alone, we have added 10 key brands to the collaboration,” said Andrew Wu, LVHM Group President of Greater China. “Congratulations to JD.com for its continuous progress.”
Sales data reflects growth in shopping confidence, with consumers continuing to pursue solid products, prices and services. During the whole Singles’ Day promotion, JD’s price guarantee service was clicked over 500 million times, eradicating consumers’ worries about price changes over 30 days.
Consumption on new products continues to grow, and new users are vitalizing the market. JD.com provided nearly 20 million new items this Singles’ Day, with the total transaction volume increasing 1.57 times compared with the same period in October, of which half achieved a month-on-month growth rate of over 200%. According to JD.com’s data, the best-selling new products fall under the categories of cell phones, laptops, washing machines, refrigerators and flat TVs. As for new users, customers aged under 35 account for 63 percent of the total new customers on JD.com.
Consumption in mid- and lower-tier markets has grown healthily. Average basket size from new lower-tier market consumers increased 12% year on year. Consumers in these markets also buy electronics and home appliances more often. Transaction volume of home appliances in fifth- and sixth-tier cities increased 97 percent compared with last year. During the promotion, transaction volume of nearly 10,000 kinds of agricultural products surpassed RMB 100,000 yuan, with 23 percent of fresh produce realizing 100% growth rate in sales.
JD.com also actively promotes the green consumption concept. Since the beginning of 2022 until now, JD Home Appliance’s trade-in service has helped reduce 262,000 tons of carbon emissions.
“This Singles’ Day, JD.com further increased its investment in optimizing the ecosystem, lowering operations costs and improving service guarantees, to help brands and merchants, especially SMEs, seize growth opportunities,” said Lijun Xin, CEO of JD Retail. In the first 28 hours starting at 8 pm on October 31, transaction volume of nearly 50,000 small and medium-sized brands and 70,000 small and medium-sized merchants increased 100 percent. Consumer-to-Manufacturer (C2M) enables partners to embrace fast growth and reduce product launch time by 67%. Transaction volume of C2M-based products increased 32.7 times this Singles’ Day.
Additionally, more than 200,000 nationwide physical stores launched on JDDJ and Shop Now, an increase of 100 percent compared with last Singles’ Day, to offer on-demand retail service with one-hour delivery to consumers.
Behind the scenes, thanks to JD’s self-owned 1,400+ warehouses, smart supply chain and logistics infrastructure, hundreds of delivery robots and so on, customer orders are being processed swiftly to be delivered to customers’ doorsteps nationwide.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD.com Embraces Metaverse to Bolster Singles’ Day Luxury Shopping
