Jun 19, 2020|
JD Connects with Coca-Cola Online to Celebrate the 618 Grand Promotion
by Rachel Liu
On the night of June 17th, Curt Ferguson, President of Coca-Cola Greater China and Korea, connected by video with Carol Fung, president of JD FMCG Omnichannel and Lizhen Liu, president of JD FMCG to celebrate JD’s 17th 618 Grand Promotion and discuss future development opportunities.
Elaine Bowers Coventry, Chief Customer and Commercial Officer of The Coca-Cola Company also joined the conversation via video conference. She said:” Coca-Cola’s partnership with JD.com reflects a best-in-class collaboration. JD.com embodies exceptional innovation, creativity and logistical capability and are a key leader in the industry. We are proud of our shared efforts to deliver quality brands and unique experiences to consumers and wish JD.com a most successful 618.”
During this 618, sales of products from the Coca-Cola Company achieved great performance on JD, and increased 200% y-o-y in the first hour of June 1st. Coca-Cola joined JD in 2003, and now JD Super, JD’s online supermarket, is one of the most important retail channels for the company online or offline.
In 2019, the two sides signed a strategic partnership in Shanghai to deepen cooperation in big data, omnichannel solutions, new product development, marketing innovation and smart supply chain.
This March, Costa Coffee, a member of The Coca-Cola family reached agreements with JD to further develop on big data, omnichannel operations and high-value customers’ management. By the end of March, when Costa Coffee officially entered China’s ready-to-drink coffee market by debuting its ready-to-drink products tailored for Chinese consumers, JD was the first e-commerce channel to feature the products.
At this year’s World Economic Forum in Davos, Switzerland, the Coca-Cola Company and JD announced a partnership to explore new ways of plastic recycling to help drive the circular economy in China. By end of 2019, JD.com and Coca-Cola China co-piloted a two-week recycling program in Shanghai, which leveraged JD’s logistic system to collect used bottles from 50,000 households when they delivered packages to consumers. The collected bottles were sent to recycling facilities in partnership with Coca-Cola.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Final Report of 618: JD’s In-depth Analysis of RMB 269.2 Billion, the Face Value and What’s Behind It
