JD Continues Poverty Alleviation Efforts in Inner Mongolia

JD Continues Poverty Alleviation Efforts in Inner Mongolia

by Martin Li

JD partnered with Arxan city in northern China’s Inner Mongolia Autonomous Region on December 21 to launch a special page on its e-commerce platform to promote and sell local specialties.

The first local enterprises to have their products on the page include mineral water, food and agricultural produce companies.

JD is expected to make use of its strong supply chain capabilities to bring quality local products to more consumers across China.

It is the latest effort by JD in its poverty alleviation campaign started in 2016.

JD has helped put online over three million products from poverty-hit areas, achieving sales of over RMB 100 billion yuan and benefiting over one million poor rural households.

Wang Yunbo tends weeds on his farm.

Wang Yunbo, a farm owner in Linyi city of Shandong province, reflects that his smartest decision was to expand online with the help of JD in 2019.

Wang’s farm produced high-equality purple sweet potatoes. However, restrained by poor transportation, his potatoes could not reach beyond nearby places.

When he learned about the special page on JD to help promote local products in Linyi, he decided to give it a try.

During JD’s annual grand 618 promotion this year, Wang saw sales of his purple sweet potatoes jump 230 percent on JD, compared with the same period of last year.

 

(bjlihao3@jd.com)

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