JD, Dada and Yunyingbao to jointly Build Omnichannel Ecosystem

JD, Dada and Yunyingbao to jointly Build Omnichannel Ecosystem

by Rachel Liu

JD announced that it will expand its partnership with Dada Group, JD’s joint venture for local on-demand retail and delivery, and work with Yunyingbao, a Chinese e-commerce service provider, to build an omnichannel ecosystem for electronics and other products, providing faster, more convenient service for Chinese consumers.

JD currently has over 400 JD Computer and Digits offline stores around China, as part of its omnichannel expansion to integrate offline and online services. Dada Group will help launch more of these stores on JDDJ, the on-demand retail platform under Dada group, leveraging its coverage of over 1,000 cities and counties across China to provide one-hour delivery service.

Previously, one-hour delivery service was mostly seen in food, grocery and consumer products, but is now expanding to include more electronics products. When the Lenovo Y7000P and HP OMEN6 were launched earlier this year, Dada Group and JD Computer and Digits stores worked closely to offer one-hour delivery to customers.

Additionally, Yunyingbao will help the offline stores digitalize their products and services, and assist the stores with supply chain management, market research, product management and store operations to help stores improve online performance.

JD, Dada Group and Yunyingbao will expand on-demand delivery service to more categories, and open the ability to partners to improve the efficiency of retail industry.

 

(liuchang61@jd.com)

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