Oct 12, 2020|

JD Data: Computer and Digital Products Surge Over National Day Holiday


by Ling Cao

Sales of computer and digital products soared during the National Day holiday (October 1st to 8th), according to JD Data. In just 30 minutes on National Day, sales of gaming computers increased 400% YOY, and laptops sales increased by 23 times, setting a new record.

Specifically, sales of high-end laptops increased 20 times YOY, and PCs created for designers increased 11 times YOY. Nvidia’s new video card series RTX30 were very popular, with gaming computers featuring Nvidia’s new RTX3080 graphics card sold out in just 30 minutes.

During the holiday, Intel launched a super brand day on JD on October 2nd, which attracted high numbers of customers. Within one minute of opening the sale 10,000 Intel computers were sold, and sales over the course of the day were 379% compared with the previous 30 days on average. Intel’s new 11th gen chipset also sold out quickly.

As Intel’s long-term partner, JD provided strong online marketing resources to promote the campaign, as well as leveraging popular bands to appeal to more customers via Douyin and Weibo. Additionally, JD’s offline computer and digital experience stores participated in the campaign, in omnichannel sales promotion efforts.