Oct 12, 2020|
JD Data: Computer and Digital Products Surge Over National Day Holiday
by Ling Cao
Sales of computer and digital products soared during the National Day holiday (October 1st to 8th), according to JD Data. In just 30 minutes on National Day, sales of gaming computers increased 400% YOY, and laptops sales increased by 23 times, setting a new record.
Specifically, sales of high-end laptops increased 20 times YOY, and PCs created for designers increased 11 times YOY. Nvidia’s new video card series RTX30 were very popular, with gaming computers featuring Nvidia’s new RTX3080 graphics card sold out in just 30 minutes.
During the holiday, Intel launched a super brand day on JD on October 2nd, which attracted high numbers of customers. Within one minute of opening the sale 10,000 Intel computers were sold, and sales over the course of the day were 379% compared with the previous 30 days on average. Intel’s new 11th gen chipset also sold out quickly.
As Intel’s long-term partner, JD provided strong online marketing resources to promote the campaign, as well as leveraging popular bands to appeal to more customers via Douyin and Weibo. Additionally, JD’s offline computer and digital experience stores participated in the campaign, in omnichannel sales promotion efforts.
Apr 29, 2024|
JD.com Teams Up with Brands to Launch “Trade-in Alliance for Household Appliances and Home Goods”
JD.com recently announced the “Trade-in Alliance for Household Appliances and Home Goods” in collaboration with over 100 renowned brands. This initiative, unveiled on April 27, aims to expand and enhance trade-in services across China and has already been successfully implemented in 20 provinces and cities.
The Trade-in Alliance allows consumers to access JD’s trade-in services for an extensive range of products, covering over 200 subcategories including TVs, refrigerators, washing machines, air conditioners, and more. The initiative caters to a growing demand, with more than 16 million users leveraging JD’s platform since 2023 to exchange their old household items for new ones. This represents a 200 percent increase in first-time users year-on-year.
To further enhance the customer experience, JD.com has introduced the “Three Free & Four Unlimited” trade-in service. This service includes complimentary door-to-door pickup, disassembly, and handling of old goods. Additionally, it places no restrictions on the trade-in items regarding their original purchase channel, brand, age, or condition. With just four simple clicks on the JD app, users can receive generous discounts from their old goods and enjoy the convenience of JD’s one-stop trade-in services.
JD.com also utilizes its logistical strengths to extend these services to even the most remote areas of China. For instance, customers living in Tibet at an elevation of 4,300 meters can now easily access JD’s trade-in options, including doorstep delivery and recycling of old appliances.
The Trade-in Alliance is built on six foundational pillars: service capabilities, brand support, marketing initiatives, industry chain synergies, omni-channel development, and category cooperation. By fostering closer partnerships with leading brands in the household appliance and home goods sectors, JD.com is setting a new standard for hassle-free trade-in services, offering unparalleled convenience and value to consumers nationwide.
JD Facilitates Safe Delivery of the Multiple Sclerosis Drug
