Apr 7, 2020|
JD Data: Consumers Embrace Outdoor Activities in Spring
by Hui Zhang
The JD Big Data Research Institute released its Spring Outing Consumption Trends showing people are going outside for more outdoor activities as COVID-19 is easing. Comparing the data from March 1-17 with that of February 1-17, trends indicate two types of activities: ‘family outings by car’ and ‘outdoor activities’.
According to the data, sales of automotive supplies on JD increased by over 140%, with tires, gasoline, automobile data recorders, motorcycles and in-car mats becoming the most-popular products. Other products also saw a relatively high growth in sales. Sales of car refrigerators increased 302%, and sales of GPS increased 241%. Sales of car maintenance-related products and services have increased by over 180%.
More people are starting outdoor sports as the epidemic has ebbed in China. Sales of cycling related products, fishing supplies, sportswear and other related goods more than doubled month-on-month. Sale of sports shoes and bags, outdoor shoes and clothing, sports protective equipment, and sporting goods also increased by 73%, 72%, 65% and 47%, respectively. JD’s data reveals that sales of running shoes increased by nearly 100% and skipping ropes increased by 50%. The most popular ball games are basketball, badminton and table tennis in terms of sales performance on JD. Sales of sweatpants, sportswear, fitness clothing and sports underwear increased by 106%, 165%, 113% and 141%, respectively.
Sales of fishing supplies increased by 155% month-on-month, of which the sales of fishing clothing, fishing lines, fishing gear kits, auxiliary equipment, fishing boxes and fishing chairs, bait, fishing accessories and reels increased by 367%, 268%, 242%, 219%, 211%, 187%, 187% and 179%, respectively.
According to JD’s big data, male consumers have a stronger demand for spring outing products with the proportion of their consumption in outing related products being 35.8% higher than that of the whole category on JD. The proportion of Spring outing products consumption among the 25-45 age group is 12.1% higher than that of the whole JD’s platform.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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