- Apr 08, 2021
- Chinese Consumers
JD Data: Wuhan One Year On
by Ella Kidron
JD released a data report on consumption in Wuhan, Hubei province to mark the one year anniversary of the lifting of the lockdown in the city on Apr. 8. The data indicates the rapid post-lockdown recovery of Wuhan and Hubei province in general last year, particularly during the June 18 and Singles Day (Nov. 11) Grand Promotions.
In the first quarter of 2021, e-commerce consumption in Hubei was 52% higher than a year ago at this time. Compared with 2020, the first quarter of 2021 saw the highest users growth from middle-aged and senior consumers; the number of users aged 46-55 on JD 167% YOY. This age group not only flocked to e-commerce platforms during the pandemic but has stuck with the habit since then, explained Yao Chen of the JD Big Data Research Institute.
In stark contrast to being cooped up inside, enthusiasm for outdoor sports is high. Sales of cycling, sports and outdoor shoes and clothing in Hubei province have increased more than 10 times compared with the same period last year. Pets are also getting on the road, with pet travel related products also increasing more than 10 times YOY.
Selected highlights from JD’s data report
Many consumers who honed their cooking skills in lockdown have continued to perfect then. In the first quarter of 2021, sales of baking supplies and vegetables have increased over 10 times while condiments are up over five times.
On the other hand, the outbreak and the attention that was drawn to Wuhan has put the city on map for more travelers. A week before the Qingming Festival holiday, bookings for one-day tours in Wuhan were hugely popular, with Yellow Crane Tower, Yangtze River Bridge and the Hubei Provincial Museum becoming must-see attractions for travelers.
Sales of certain Wuhan related travel guides have also doubled since last year. Products from Hubei province such as Wuchang fish and Honghu lotus root are up five times, and famous hot and dry noodles have more than doubled YOY.