Nov 23, 2020|
JD Empowers Fook with Supply Chain and Smart Logistics
by Rachel Liu
Leading Chinese convenience store brand Fook (见福) has achieved extensive expansion in Fujian province and the city of Chengdu in the past two months after cooperating with JD.
Fook is the largest convenience store chain brand in Fujian province, southeast China. JD invested in Fook this August, and after leveraging JD’s supply chain and smart logistics, Fook has covered most of the areas in the 3rd to 5th tier cities in Fujian, and built over 100 new stores in Chengdu with one-hour delivery service.
Achieving digitalization in the convenience store industry is not easy, as the stores are usually in different geographical areas, and the direct-sale + franchise model used by Fook means higher standards on products and supply chain. According to Haifeng Chen, general manager of strategy innovation at JD FMCG Omnichannel, JD’s support for Fook mainly covers supply chain, products and omnichannel marketing.
On supply chain management, JD has launched the Fook Flagship store to introduce iconic products from Fujian province to customers from all over China. JD also used big data to analyze the most popular products in Fujian as a supplement to Fook’s supply chain. JD’s Location Based Service allows customers to enjoy on-demand delivery when they shop on the Fook store on JD.
Fook also joined JD’s Omnichannel Fulfillment program and saw its sales of online to offline orders increase over 10 times YoY. Over 100 stores have introduced JD’s smart advertisement screen to provide cloud shelves, advertisement exposure and interaction games with customers.
JD’s extensive logistics network that can reach over hundreds of millions of customers is an important supplement to Fook’s original supply chain, which is more focused on delivering products to stores. “Fook’s business was mostly offline before. After working with JD, we have seen new development opportunities in online and offline integration,” said Li Zhang, CEO of Fook.
“JD’s participation has given us more confidence. Previously, we didn’t have that much confidence to say that we can open 30,000 or 50,000 stores. But now with JD in charge of supply chain and Fook in charge of operations, we think Fook will develop very fast in the future,” said Zhang.
Nov 22, 2022|
JD Logistics Airlines Launches Shenzhen–Hangzhou Route
by Yuchuan Wang
JD Logistics announced on Nov. 22 that the company’s airlines affiliate JD Logistics Airlines (formerly known as JD Airlines) has launched a self-owned all-cargo route between Shenzhen, Guangdong province and Hangzhou, Zhejiang province. The first flight took off from Shenzhen Bao’an International Airport to Hangzhou International Airport at 1:30 AM on Nov. 22, and then flew back to Shenzhen and landed at 7:50 AM.
JD Logistics Airlines will operate the route six times a week to mainly carry fresh produce, fashion and apparel products, medicine and medical products, and more categories which need timely delivery or are of high value.
The new route will further improve air logistics efficiency in the Yangtze River Delta and Pearl River Delta, and will strengthen next-day delivery capabilities. It will join JD Logistics Airlines’ previous launched all-cargo route between Nantong, Jiangsu province and Beijing to promote the highly efficient goods circulation among Beijing-Tianjin-Hebei region and the two deltas.
On August 31, JD Logistics received the Operation Certification of Public Air Carriers of Large Aircraft from the Civil Aviation Administration of China (CAAC), marking the official commencement of the operation of JD Logistics Airlines. According to the company’s plan, it will first develop domestic air cargo around China’s major hubs to cover major cities nationwide and gradually develop in the international market.
Nov 11, 2022|
JD Issues “De-Carbon Vouchers” to Raise Awareness of Green Logistics
by Vivian Yang
To raise awareness of green logistics, JD Logistics (JDL) issued “de-carbon vouchers,” equivalent to 200,000 tons of carbon, to customers who used its express service to send personal parcels during this year’s Singles’ Day Grand Promotion, which lasts from Oct. 20 to Nov. 11.
The exact amount of carbon points rewarded to each sender is based on the carbon reduction that JDL can achieve through its green supply chain efforts in delivering their parcels. Carbon footprint is measured through the logistics industry’s calculation platforms.
Users can easily participate and track their carbon reduction achievements through JDL’s WeChat mini-App, under the “Travels of Parcels” program. When a parcel delivery order is fulfilled, the senders will automatically receive a “de-carbon voucher”- with up to 800g per order – in their JD account. These vouchers can be redeemed for physical prizes, delivery coupons, or donations to charity groups. For example, vouchers can be used to pay for relief materials such as buckets, sponges, and stretchers to support a dolphin rescue program co-launched by JD.com and the Blue Ribbon Ocean Conservation Association, a Sanya-based civil society organization.
Under JD’s Green Stream Initiative which was launched in 2017, JDL has expanded its low-carbon operations from packaging, warehousing, and transportation to product recycling and more services. The company believes that the “de-carbon vouchers” campaign during this year’s Singles’ Day Grand Promotion will help raise awareness of these “behind-the-scene” supply chain efforts among more end-users and invite them to take part in these efforts.
JDL’s recyclable Green Stream delivery boxes
JDL is China’s first logistics company to join the Science Based Targets initiative (SBTi), and has committed to halving its carbon emissions by 2030 (starting from 2019). Its Asia No.1 logistics park in Xi’an was certified as the first carbon-neutral logistics park in China in early 2022. To date, the Green Stream Initiative has mobilized more than 300,000 enterprises and hundreds of millions of customers in more responsible and sustainable production and consumption activities.
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