Nov 23, 2020|
JD Empowers Fook with Supply Chain and Smart Logistics
by Rachel Liu
Leading Chinese convenience store brand Fook (见福) has achieved extensive expansion in Fujian province and the city of Chengdu in the past two months after cooperating with JD.
Fook is the largest convenience store chain brand in Fujian province, southeast China. JD invested in Fook this August, and after leveraging JD’s supply chain and smart logistics, Fook has covered most of the areas in the 3rd to 5th tier cities in Fujian, and built over 100 new stores in Chengdu with one-hour delivery service.
Achieving digitalization in the convenience store industry is not easy, as the stores are usually in different geographical areas, and the direct-sale + franchise model used by Fook means higher standards on products and supply chain. According to Haifeng Chen, general manager of strategy innovation at JD FMCG Omnichannel, JD’s support for Fook mainly covers supply chain, products and omnichannel marketing.
On supply chain management, JD has launched the Fook Flagship store to introduce iconic products from Fujian province to customers from all over China. JD also used big data to analyze the most popular products in Fujian as a supplement to Fook’s supply chain. JD’s Location Based Service allows customers to enjoy on-demand delivery when they shop on the Fook store on JD.
Fook also joined JD’s Omnichannel Fulfillment program and saw its sales of online to offline orders increase over 10 times YoY. Over 100 stores have introduced JD’s smart advertisement screen to provide cloud shelves, advertisement exposure and interaction games with customers.
JD’s extensive logistics network that can reach over hundreds of millions of customers is an important supplement to Fook’s original supply chain, which is more focused on delivering products to stores. “Fook’s business was mostly offline before. After working with JD, we have seen new development opportunities in online and offline integration,” said Li Zhang, CEO of Fook.
“JD’s participation has given us more confidence. Previously, we didn’t have that much confidence to say that we can open 30,000 or 50,000 stores. But now with JD in charge of supply chain and Fook in charge of operations, we think Fook will develop very fast in the future,” said Zhang.
Jul 30, 2021|
Behind the Scenes of JD’s Drone Rescue Efforts in Henan
by Yuchuan Wang
Since Jul. 22, JD’s self-developed logistics drone has been delivering emergency supplies in Xinxiang, a flood-stricken city in Henan province.
Chaokang Liu, a drone engineer from JD’s logistics innovation lab, JD-X, received the company’s call for an urgent trip to Henan.
Liu did not hesitate to make the decision to go, as his parents were survivors of the 1976 Tangshan earthquake which killed at least 242,000 people, and he wanted to give back to others.
Liu immediately packed his luggage and a last-mile delivery drone, which can lift 25 kilograms of goods, for the trip to Henan. He rode in a JD Logistics truck and traveled 10 hours from Xi’an, Shaanxi province, where his team is based.
As soon as he arrived, Liu received the request that 30 workers in Xinxiang were stranded in a factory park and were short of food. But successfully delivering the food to those workers would prove difficult.
After three hours of searching, Liu finally found a place from which the drone could take off. However, he had never used this drone at night time, as it is a newly developed model. Moreover, communications in Xinxiang were greatly affected by the flood, and he was afraid that the drone could not manage location tracking accurately. The food might not arrive at the rooftop and fall into the flood.
He decided to give a try anyway. “If you can save 30 people, it’s worth it, even if the drone crashes,” said Liu.
The drone took off—and soon after successfully landed on top of a truck in the factory, where the group of trapped workers were able to access the food supplies.
With Liu and JD’s drone, the group of workers finally got their meal for the day. Soon after that, they were rescued and transported to safety.
Liu said, “It’s my duty to rescue more people, and I’ll keep going on this journey with my drone.”
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