- Feb 05, 2021
- Business Update
JD Express Delivers Gifts Plus Video Messages
by Ella Kidron
JD consumers sending Chinese New Year gifts can now add a video message to make the gifts extra special.
The feature, which is available through JD Express for a limited time starting Feb. 5, enables people across China to attach a 15 second video or a photo when they send parcels. It can currently be enjoyed by gift senders in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Xi’an and Shenyang. The sender simply needs to place an order, and a JD Express courier will come to their door to pick up whatever gift they wish to send.
When the JD courier arrives at the recipient’s door, they can scan a QR code in order to view the message. This is not the first time for JD to launch such a feature. It is particularly timely this year given that many people will opt to stay in the city in which they work during the holiday instead of traveling out of COVID-19 precaution.
JD Express’ photo & video message feature
“I’m not able to go home this year,” said Ms. Wu, a resident of Shanghai originally from Hunan province. She is keen to try out the video message feature. “I’m going to record a video when I send my gift to my dad tomorrow. Even though I won’t be with him, this is a fun way to let him know I’m thinking about him.”
For the ninth consecutive year, JD is providing uninterrupted delivery during the Chinese New Year holiday across 200 cities nationwide, guaranteeing a healthy and happy holiday for all.