- Feb 05, 2021
- Business Update
JD Recommends Popular Home Appliance Products for Chinese New Year
by Rachel Liu
Based on different kinds of needs among Chinese customers, JD Home Appliances released a list of hot-selling products for customers through Chinese New Year.
TV is a must-have for many customers during the long holiday. Thin and colorful OLED TVs are popular among JD customers, and for those who love to play video games or watch TV programs, JD also provides gaming TV and sight-protection TVs. The Top 3 most popular TV brands during JD’s Chinese New Year Promotion are Xiaomi, Skyworth, and Hisense.
As many customers are expecting to have a grand New Year’s feast at home, sales of dish washers have seen a great increase, especially tabletop dish washers, which are suitable for customers who haven’t installed built-in dishwashers. The Top 3 most popular dishwasher brands on JD during the festival are Siemens, Midea, and Panasonic.
House cleaning before Chinese New Year is a popular Chinese tradition, which means to bid farewell to the old year and usher the new year. Sales of vacuum cleaners also increased ahead of Chinese New Year, with Dyson, Xiaomi and LEXY becoming the Top 3 best-selling brands.
Other home appliances that customers are shopping for ahead of Chinese New Year include refrigerators, washing machines, air-conditioners and water purifiers. JD continues to provide delivery, installment and maintenance services for large home appliances during Chinese New Year, and orders of related products increased from 30% to 70%.
Besides online, JD’s offline home appliance flagship stores also continue to provide services during the holiday. The stores will provide all kinds of interesting New Year’s activities and product experience opportunities for local customers. “Many customers plan to stay at home for entertainment during this holiday, and we have seen a sales increase of video and audio products in store. Additionally, many customers will move to their new houses before the new year, so sales of home appliances also increased,” said a representative of the JD Home Appliance Flagship Store in Bengbu, Anhui province.