Nov 13, 2020|

JD Fresh Forms Industrial Alliance for Aquatic Products


by Ling Cao

JD Fresh has formed an industrial alliance for aquatic products with over two hundred enterprises across the industry chain, covering brands, e-commerce players, and supply chain providers. The alliance announced during this week’s FHC (Food & Hotel China) 2020 conference in Shanghai aims to integrate resources for building a safer and more standard aquatic products ecosystem for customers.

JD Fresh Aquatic Products Alliance established during FHC China with industrial partners

Xianglong Meng, senior business manager of China programs at Marine Stewardship Council (MSC) said, “As the international standard institution representative, MSC will help promote sustainable fishing, and support JD Fresh’s supply chain building in sharing resources and applications. For example, MSC will launch a seafood mini program that enables customers to see transparent product information. In the future, MSC will cooperate with industry players including JD Fresh to set up aquatic products standards, providing high quality and safe fresh food to customers’ tables.”

Minghui Wang, operations manager at JD Fresh said, “The alliance aims to find more new opportunities and build a win-win platform within the industry during the post-epidemic era, getting through the impact brought from the pandemic.”

Minghui Wang, operations manager at JD Fresh speeches at the event

During the conference, JD Fresh also signed a cooperation agreement with Sinoexpo Informa Markets, a leading business exhibition company in Shanghai to explore cooperation in offline exhibitions and promotions for brands and merchants.

During this year’s Singles Day Grand Promotion, sales of domestic aquatic products from JD Fresh increased 230% YoY, and sales of shrimp and fish increased 80 times and 100 times YoY.