JD Singles Day Series #6: JD’s Logistics and Technology Infrastructure Secure Fast Delivery and Steady Operations During the World’s Largest Shopping Festival

JD Singles Day Series #6: JD’s Logistics and Technology Infrastructure Secure Fast Delivery and Steady Operations During the World’s Largest Shopping Festival

by Yuchuan Wang and Ella Kidron

This past Singles Day, JD.com has seen a record-breaking transaction volume of over RMB 271.5 billion yuan (USD $41.1 billion) from November 1st to the11th. Behind the scenes, JD’s leading logistics and technology infrastructure has played significant roles in securing the fast delivery and steady operations of the unprecedented promotion.

Just ahead of the promotion, JD added two Asia No.1 fulfillment centers in Changchun, the capital of Jilin province, and Hohhot, the capital of Inner Mongolia, bringing the total to 30 such highly automated facilities. The company also added its third all-cargo aircraft, which further accelerates JD’s delivery services to customers in China.

With the comprehensive infrastructure, powerhouse JD Logistics has enabled 93% of first party orders this Singles Day to be delivered same or next day. The “Delivery in Minutes” program, which allocates inventory near residential areas, made it possible for consumers in 200 cities in China to receive pre-sale parcels in minutes.

In addition, JD Logistics’ open platform has seen an increase of 102% in external orders year-on-year. Parcel delivery orders increased 164% compared with the same period last year. JD’s “Green Stream Initiative” sustainability initiative has helped reduce express waste by 100,000 tons this Singles Day with recyclable delivery boxes used 6.5 million times.

As a technology and services enterprise with supply chain at its core, JD’s technology has played an immensely important role in the festival.

JD’s smart sentiment customer service provided support 65.52 million times, increasing by 184% during the period, of which queries handled purely by robots accounted for 90%, freeing up human staff for more complicated queries.

In addition, JD Digits made sure customers could enjoy a worry-free financial and digital experience. In the first hour, the highest number of payments processed at one time increased 150% YoY. Customers scanned blockchain tracing codes, which allow them to see all steps in the production and delivery process for an added quality guarantee, 7.5 million times.

 

(yuchuan.wang@jd.com; ella@jd.com)

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