Apr 8, 2021|
JD Global and Visa to form a Partnership in Cross-border E-commerce
JD Global Sales under JD.com, and Visa Inc., the world’s leader in digital payments, have signed an agreement to deepen cooperation in cross-border e-commerce.
Under the partnership, JD Global Sales and Visa agreed to jointly launch an online merchant subsidies program, targeting consumers across Hong Kong, Macau, Taiwan and overseas markets. The program aims at facilitating the overseas expansion of Chinese brands and merchants, helping them recover from the COVID-19 epidemic at a faster pace with optimized cross-border products and services, as well as driving cross-border e-commerce growth post-the pandemic. With special offers tailored for Visa cardholders, the program will help connect JD customers worldwide and provide them with easy access to a wide selection of products and services from JD, while ensuring a fast, secure and frictionless payment experience.
The partnership will allow JD Global Sales and Visa to further explore Hong Kong, Macau and Taiwan markets and address the growing consumer demand for cross-border e-commerce in the region by strengthening local infrastructure development and co-creation. With the adoption of Visa’s tokenization technology, JD Global Sales will promote “one-click” card binding to JD customers, enabling a securer, more convenient and more seamless cross-border online shopping experience for mobile payment users. In addition, with a focus on enterprise-level customers of JD.com and small and medium-sized businesses (SMBs) in China, the two parties will explore B2B digital solutions to empower their digital transformation and development of cross-border commerce.
“JD.com puts customers first and provides them with quality products and services regardless of where they are. “said Chris Choi, head of Global Sales, JD.com, at the signing ceremony. “As JD Worldwide continues to integrate our supply chain at a global scale, we are laying a solid foundation for improving localized services and logistics. JD Global Sales considers itself a bridge that connects Chinese brands and the world and act as a solid backing for Chinese companies going overseas. Through the partnership with Visa, we will better serve global markets by leveraging JD’s own resources and the global network of Visa to expand internationally.”
“2021 is going to be an unprecedented year for e-commerce, and digital platforms will be the new High Street for small and micro businesses (SMBs). Not only can they gain greater exposure and reach potential customers on digital platforms, but also create new service experiences for digital-first customers,” said Henry Yang, Vice President, head of Merchant Sales and Acquiring at Visa Greater China. “At Visa, we take an open partnership approach. We are committed to becoming the trusted engine for commerce by connecting buyers and sellers worldwide with our innovative, fast, secure and reliable digital payments network. We are excited to work with JD Global Sales to help China’s cross-border e-commerce thrive.”
Henry Yang (left), Vice President, head Merchant Sales and Acquiring at Visa Greater China, and Chris Choi (right), head of Global Sales, JD.com, signed the partnership agreement.
Background
In 2021, the continuous evolution towards integrated commerce is no longer just an emerging trend but a reality. To meet the evolving consumer demands, companies and merchants seek to provide the best customer experience and adopt business strategies to reduce friction, accelerate innovation, and develop multiple channels. Visa’s data shows that since January 2020, the total number of Visa cards used for e-commerce transactions worldwide (excluding travel) has increased by 14%. In emerging markets, the growth rate is as high as 100%, driven by net-new e-commerce users in many cases.
Accelerated digital transformation worldwide in the wake of the pandemic is bringing new opportunities for China’s cross-border e-commerce business. In 2020, China’s cross-border e-commerce trade volume totaled 1.69 trillion yuan, a year-on-year increase of 31.1%, while e-commerce exports were 1.12 trillion yuan, up 40.1% year-on-year. Under the new partnership, JD Global Sales and Visa agreed on moves in 2021 to develop a global commerce ecosystem, in addition to creating financial solutions for cross-border e-commerce scenarios. Giving full play to the global coverage and impact of JD Global Sales and Visa, the cooperation will promote shared resources development and financial empowerment.
Built on the successful partnership in 2019, JD Global Sales continues to be a Visa Partner of Excellence in cross-border trade in 2020. In the new partnership, Visa and JD Global Sales will streamline resources to create added value for the cross-border e-commerce. Visa operates one of the largest electronic payment networks in the world—VisaNet—connecting a total of 3.5 billion Visa cards worldwide and nearly 70 million merchant locations in more than 200 countries and territories.
JD Global Sales, as an e-commerce platform of JD.com for global consumers, has seen rapid growth in recent years. In 2020, its business targeting Chinese consumers overseas increased by 2.5 times year-on-year in terms of trade volume, making JD.com a preferred shopping platform for more and more consumers. The two parties will extend the partnership to provide capacity building tools to empower SMB owners in China’s e-commerce space, helping them make informed business decisions with confidence and unlock greater potential in the increasingly competitive market.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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