Dec 10, 2020|
JD Golden List Reveals Consumption Trends in China
by Rachel Liu
JD revealed twelve major consumption trends of 2020 at the annual ceremony of the JD Golden List program on December 10th in Beijing. JD Golden List releases official lists generated by different business categories of JD each month, showing popular products and consumption trends to provide reference for customers when they shop.
The consumption trends show that Chinese consumers are willing to shop and chase their passions. For example, in the book category, sales of books related to popular TV shows are soaring on JD. For computer and digital products, customers tend to buy gaming laptops, smart watches and other high-end products. Trends also show that apart from taking care of themselves, customers are also giving the best products to their pets – sales of luxury pet care products are increasing on JD too. Chinese consumers are embracing a digital lifestyle by buying smart audio products, smart printers, smart pet feeders and more.
“Chinese consumers are becoming more sophisticated and looking for more high-quality and unique products,” said Chenkai Ling, Vice President of JD.com; head of Strategy Development, JD Retail. “Customers can feel lost when facing with hundreds of thousands of choices when shopping,” he said. “JD Golden List can not only provide suggestions to customers, but also empower our brand partners by leveraging JD’s big data to recommend the best and highest-quality products to customers.”
JD also revealed the 100 “golden products” of the year, covering brands like Huawei, China Unicom, Xiaomi, Lenovo, SK-11, Ecovacs, and more brands in the categories of books, digital products, computers, consumer goods, fashion and health, which are selected from products on JD, based on customers’ data and feedback of industry experts.
“We would like to make a trustworthy list for customers to refer to when they shop.” said Tingting Liu, head of WeChat Ecosystem and Innovation Business, JD Retail. “JD Golden List analyzed the products’ popularity, speed of increasing sales, feedback, and brand recognition through algorithms to ensure fairness. The lists are updated each month to make sure it’s always following the trend. We also invite professional quality inspection organizations, media and KOL to join the selection to improve the quality of the lists.”
JD also launched two programs at the conference targeting leading brands and emerging brands respectively, to help the brands grow steadily on JD through cooperation on big data, marketing and content development.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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