JD Health and Universal Medical Imaging to Synergize Capabilities

JD Health and Universal Medical Imaging to Synergize Capabilities

by Hui Zhang

JD Health and Universal Medical Imaging, one of the leading third-party medical imaging clinics in China, reached an agreement on Nov. 28, with both sides agreeing to explore cooperation in medical imaging examination services and diagnosis.

Leveraging JD’s e-commerce strength and big data advantages, JD will work together with Universal Medical Imaging to develop omnichannel services for Chinese consumers. Consumers can place orders through JD to book medical imaging services online and then go to Universal Medical Imaging’s offline centers to receive profession examinations. JD will help Universal Medical Imaging to precisely target potential consumers based on their shopping behaviors, thus to drive traffic to the brand.

“JD Health is our preferred partner thanks to its internet and big data capability,” said Peiming Ju, founder and president of Universal Medical Imaging.

“We hope to leverage JD Health’s omnichannel layout and marketing capabilities to bring us more consumers and further enhance our brand awareness.”

Universal Medical Imaging, which aims to cover more than 10 major cities across China by end of 2020, has already cooperated with major medical domestic institutions such as United Family Healthcare, Parkway Health, WorldPath Clinic International, SinoUnited Health and others.

 

(zhanghui36@jd.com)

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