Oct 19, 2020| ESG

JD Helps Guizhou Farmers in Boosting Kiwi Fruit Sales

Yuchuan Wang

by Yuchuan Wang

Jun Zhan is one of the most successful kiwi fruit growers in Xinming, a village located in Guiyang, the provincial capital of Guizhou province in the southwest of China. Thanks to JD.com, his kiwis were able to sell across the country despite the impact of the pandemic.

Xinming village is expected to produce 200,000 kilograms of kiwi fruit this year, twice the amount produced last year. In fact, at the beginning of this year, that outcome was unthinkable.

As a result of the COVID-19 outbreak, very few wholesalers came to Xinming earlier this year. Like many other growers, Zhan was afraid his kiwi harvest would rot. If he lost this year’s kiwis, it would wipe out his business, in which he had invested his entire fortune.

Although more and more farmers around the country are leveraging e-commerce to sell their products, most of the kiwi growers in Xinming are elderly people who have never stepped out of their village. Before this year, they had little knowledge of buying online, let alone selling through the internet.

Zhan’s two daughters, Liyuan and Liya, were born in the 1990s. When the pandemic threatened to bankrupt their father’s business, they (together with Yawen Wan, a local village employee around their age) wanted to do something to change the situation. They decided to contact JD’s branch company in Guizhou.

When Yangxi Wei from JD’s Guizhou branch heard the young women’s story, he quickly helped them draft an integrated sales plan from marketing to sales to transportation.

“We have lots of experience in helping farmers sell their products, especially since the pandemic,” Wei said. “We do not only handle the logistics transportation, we also have various sales channels such as through JD’s livestreaming business, JD’s fresh food business SEVEN FRESH and social e-commerce platform Jingxi.”

On September 20th, the three young women launched their first livestream on JD to bring attention to Zhan’s kiwi business. The 1-hour livestream attracted over 320,000 visitors, and over 60,000 kilograms of local kiwi fruit were sold.

Through JD’s logistics business, the company is now helping more companies in the local county where Xinming village is located to explore selling online. JD will provide training seminars to the growers to equip every farmer with e-commerce abilities.

(yuchuan.wang@jd.com)

Dec 3, 2024| ESG

JD Foundation Advances Disability Support Initiatives in Strategic Partnership

Vivian Yang

On November 29, in celebration of the 33rd International Day of Persons with Disabilities, JD Foundation, in collaboration with the Beijing Disabled Persons’ Federation and the Beijing Disabled Persons’ Welfare Foundation, hosted a series of charitable events at JD.com’s headquarters. JD Foundation and the Beijing Disabled Persons’ Welfare Foundation have established a strategic partnership focused on improving the quality of life for people with disabilities, promoting their integration into society, exploring new philanthropic models, and creating awareness for public welfare institutions. These efforts are collectively aimed at achieving high-quality development in disability support services.

JD.com has a longstanding commitment to supporting individuals with disabilities since its inception. As early as 2005, when JD.com entered the e-commerce sector, the company has employed individuals with disabilities. Over the years, the company has expanded its efforts through skills training and empowerment initiatives, facilitating employment and entrepreneurship opportunities for individuals with disabilities. In October of 2013, JD Customer Service launched the “Sunshine Angels” project, through which hundreds of individuals with disabilities have been employed, with plans to offer part-time positions to 1,000 more. JD.com currently employs over 4,000 individuals with disabilities, a number that continues to grow.

The November 29 event featured a charity bazaar with handicrafts created by people with disabilities. The well-attended bazaar showcased a variety of unique items, including crocheted wool flowers, ornaments, enamelware, bracelets, Beijing silk figurines, children’s paintings, paper cuttings, and postcards. Proceeds from the sales will go toward disability-related charitable causes. JD employees who made purchases each received a certificate and a commemorative badge recognizing their support and participation in disability advocacy.

One of the event’s highlights was a guide dog demonstration, where three guide dog users and their canine companions captured the attention of attendees. The guide dogs demonstrated their ability to assist their owners in navigating streets, avoiding obstacles, and ensuring safe travel. Guide dogs not only help visually impaired individuals to navigate and find destinations but also serve as protectors during emergencies. Beyond their practical assistance, these dogs are invaluable companions, providing emotional support to their owners.

The event also featured an inspiring performance by artists with disabilities from Beijing, Hebei, Tianjin, and other regions, in which they presented a rich tapestry of songs, dances, instrumental music, and storytelling. The performance provided a vibrant, heartwarming cultural showcase to attendees.

(vivian.yang@jd.com)

Oct 30, 2024| ESG, JD Worldwide

Ochama Expands in Europe, Launches New Warehouse in Poland to Boost Efficiency

April Chai

Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), has announced the launch of a new automated warehouse in Poland, aimed at boosting operational efficiency and enhancing customer experience throughout the region.

The new warehouse is strategically located near the Polish-German border, spanning 27,000 square meters. Utilizing a flexible goods-to-person system, it improves picking efficiency to three times that of a traditional approach. The facility enables ochama to achieve 48-hour fulfillment across Poland, with some orders eligible for same-day delivery, while also raising the 48-hour fulfillment rate in Germany to 80%. Additionally, the warehouse utilizes a rooftop photovoltaic power system and new energy forklifts, underscoring ochama’s commitment to sustainability.

This expansion positions ochama to meet the evolving needs of its growing European customer base. Ochama’s orders in Poland and Germany have surged by 284% year-over-year from January to October this year. The new warehouse, alongside ochama’s five other warehouses in the Netherlands and France, will serve customers across 24 European countries. Through a regional distribution strategy, ochama deploys products closer to customers, reducing delivery times and enhancing service efficiency.

Ochama now offers home delivery in 24 European countries, with more than 900 pick-up points across the Netherlands, Germany, Belgium, and France, along with over 1,000 pick-up lockers in the Netherlands and Belgium. Through continuous innovation, infrastructure enhancements, and advanced fulfillment capabilities, ochama remains dedicated to providing European customers with an efficient, reliable shopping experience.

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

Follow ochama: