JD Holds Products Campaign On World Healthcare Day

JD Holds Products Campaign On World Healthcare Day

by Ling Cao

JD Health held a campaign on healthcare products during World Healthcare Day on October 13th, in order to increase customers’ awareness for keeping a healthy lifestyle. During the event, the respected German nutrition food company Doppelherz cooperated with JD to educate customers on the importance of protecting heart health.

Other leading brands also joined the campaign, providing discounts and benefits for customers, including RMB 1 yuan to spend toward any one of 10,000 popular products. Product posts about Doppelherz’s CoQ10 received many likes and follows via social media platforms like Xiaohongshu, Weibo and Douyin.

World Arthritis Day and World Ease Pain Day, which also happened this week, are two other examples of events planned to encourage more awareness around health. Leveraging JD Health’s capabilities in addressing customers’ pain points on finding the right and comprehensive medical resources, customers now can turn to the platform’s newly launched “family doctor” services to enjoy unlimited 24/7 online medical consultation support with immediate response via image, video or conference calls.

 

(ling.cao@jd.com)

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