Oct 14, 2020|

JD Uses Its E-commerce Strengths To Help Promote Hairy Crabs In Shandong


by Martin Li

JD has been actively using its strengths in e-commerce and logistics to help promote quality produce like hairy crabs.

Located in Weishan County in Shandong province, Weishan Lake area has seen sales of its hairy crabs on the e-commerce platform of JD grow 10 times in October, compared with the same period of last year.

September marks the start of hairy crab harvesting season in China.

The robust growth is a result of cooperation between the county government and JD to make use of e-commerce solutions to drive sales, including livestreaming and online marketing.

The number of merchants selling hairy crabs from Weishan Lake on JD has grown three times this year.

“Through the cooperation, we see potential of the local aquaculture industry. We believe that quality Weishan Lake hairy crabs can surprise consumers,” said Zhao Yu, manager of seasonal product of JD’s SevenFresh business.

Besides efforts to increase local hairy crab’s exposure to online consumers, JD will also help the local government upgrade its aquaculture industry by supporting local enterprises in increasing logistics efficiency and reducing operations costs.

JD will partner with the local government to build an e-commerce merchandising training center, organizing regular training and merchandising activities. Plus, JD will help institute hairy crab quality control standards.

JD upgraded its strategy to support the agricultural industry in June. Since then, the company has launched partnerships with several hairy crab farming areas, in an effort to help drive industry growth and bring more quality produce to consumers.