JD.ID Joins National Initiative to Support MSMEs in Indonesia

JD.ID Joins National Initiative to Support MSMEs in Indonesia

by Martin Li

JD.ID, the e-commerce JV of JD.com in Indonesia, has joined a national initiative to support micro, small and medium enterprises (MSMEs) in Indonesia.

The movement, called #BanggaBuatanIndonesia, which means Proud of Indonesian Products, is supported by Indonesian president Joko Widodo and launched by the Indonesian E-commerce Association (IdEA) together with its member companies in the country.

 A JD.ID poster says “Let’s Support Local Products”

 The movement is aimed at encouraging MSMEs to go digital, and expand market reach, even to remote areas, by working with digital platforms like JD.ID, Lazada, Tokopedia, Gojek, and Grab.

The digital platforms are expected to provide education and training for MSMEs who have difficulties starting businesses online. “Not only because of the impact of the COVID-19 pandemic, but it’s indeed time for SMEs to explore digital channels to expand their businesses,” IdEA Chairperson Ignatius Untung explained at the launch of the movement in Jakarta on May 14th.

Untung also confirmed the commitment of the platforms to support the movement. Platform involvement is also expected to maximize the existing potential in Indonesia’s micro sector.

Meanwhile, Coordinating Minister for the Economy Airlangga Hartarto said MSMEs needed to receive assistance and training related to digitization, to achieve results in line with expectations.

“We support the #BanggaBuatanIndonesia Movement because it allows MSMEs to get online training on how to develop their business. The training is not just to answer the current problems, but also to prepare them for the future. Nevertheless, determination and consistency are still needed from MSMEs to increase their sales,” said Airlangga.

Having been in operation in Indonesia for over four years, JD.ID has been playing a critical role in ensuring supply and delivery of general merchandise and medical products during the ongoing COVID-19 lockdown in the country.

“JD.ID is proud to be able to make a positive contribution to Indonesia by becoming part of this national movement. JD.id as a retail and curated marketplace platform will remain committed to supporting and promoting the efforts of Indonesian sellers and entrepreneurs to maximize their potential, in order to support Indonesia’s economy,” said Zhang Li, CEO of JD.ID.

 

(bjlihao3@jd.com)

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