JD PLUS and QQ Music Launch Bundle Membership

JD PLUS and QQ Music Launch Bundle Membership

by Yuchuan Wang

JD PLUS, JD.com’s premium membership program, has partnered Tencent’s QQ Music to offer a bundle membership.

Starting May 18th, customers who purchase a membership package via either JD PLUS or QQ Music, will be able to enjoy both JD PLUS and QQ Music VIP benefits. Through the partnership, JD and Tencent expand the reach of their respective services to more Chinese consumers.

As a leading streaming music service provider, QQ Music now serves 800 million users. Through the partnership, JD PLUS members will gain QQ Music VIP privileges, which include more than a million exclusive tracks, exclusive sound effects, HIFI and customized app skins as well as paid music download and ticket discounts, and more.

QQ Music users will also join more than 15 million JD PLUS members to get services such as faster accumulation of “JingDou” loyalty points for product purchases on JD, exclusive discounts on purchases and shipping, 24-hour premium customer service, and free JD Health consultation.

As China’s first e-commerce paid membership program introduced by JD in 2016, JD PLUS has continued adding new features for its members including benefits beyond its own platform. Earlier this January, JD PLUS announced it will develop strategic partnerships with over 200 brands in 2020.

JD PLUS has already partnered with industry leaders like iQIYI, Tencent Video, Zhihu, Ctrip, Ximalaya FM and Kugou Music, bringing additional benefits to better serve customers in areas including entertainment, hotel services, food, healthcare and more.

 

(yuchuan.wang@jd.com)

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