JD.ID Sees Stellar Sales Growth in Latest Campaign

JD.ID Sees Stellar Sales Growth in Latest Campaign

by Martin Li

JD.ID, the e-commerce joint venture of JD.com in Indonesia, registered 1300% growth in year on year sales volume during the its latest promotion campaign.

The campaign was named HARJOYNAS, which lasted from November 9th to 11th in the country, where the COVID-19 pandemic is still going on.

Average user spending increased by 450% compared with the same period of last year. Meanwhile, the number of products sold jumped by 150%.

Among the best sellers were groceries, health care products, maternal and child products, household products, smart phones and tablets.

“In the midst of the pandemic situation, people are making the best use of the momentum of the online shopping festival, such as shopping for daily necessities and fulfilling lifestyle needs. People no longer take advantage of massive ‘discount parties’ just to shop for secondary or even tertiary needs,” said Mia Fawzia, marketing chief of JD.ID.

Seeing this changing trend, JD.ID is optimistic in achieving higher consumption targets in the future, especially in organizing a series of festive sales events, which culminate in HARBOLNAS, the largest e-commerce shipping event in Indonesia which falls on December 12th, the same day the 12.12 shopping event celebrated in China by parent company JD.com.

“JD.ID will continue to strive to serve and fulfill every need of the Indonesian people, provide the best shopping experience to customers in all situations, and carry out the company’s main mission to bring happiness to all customers throughout Indonesia,” said Fawzia.

 

(bjlihao3@jd.com)

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