Nov 16, 2020| Accounts for 30% of China’s Home Appliance Market During Singles Day


by Hui Zhang, Suning and Tmall remained top three in the home appliance market in terms of both online and offline business, according to a new report released by the China Association of Market Information and Research, a subsidiary of the National Bureau of Statistics. The three companies claimed market share of 28.5%, 18.4% and 14.6% respectively from November 1st -11th—reinforcing JD’s position as the most trusted platform for Chinese consumers.

The report also confirmed a prediction by Nielsen before the promotion period that JD would be the most trusted platform for consumers of 3C products and home appliance consumption.

Both domestic and foreign home appliance brands have witnessed robust sales growth through during this year’s Singles Day Grand Promotion. Sales of air conditioners exceeded RMB 100 million yuan in the first 15 seconds, and sales of refrigerators and washing machines surpassed RMB 300 million yuan in the first 2 minutes on November 11th. The number of 70-inch flat-screen TVs and rice cookers sold through exceeded 10,000 and 100,000 units respectively. Sales of Haier, Midea and Gree products hit RMB 100 million yuan on in just one minute on November 11th.

In addition to its online home appliance business, JD led in omnichannel sales of home appliances in China by opening offline flagship stores in various cities, such as Nanjing, Kunming, Suzhou, Ma’anshan, Bengbu, Deyang and Jiaozuo, each of which has offline stores spanning over 10,000 square meters in size. Additionally, JD opened more than 1,000 JD 5Star stores across China to further improve consumers’ shopping experience.