Oct 25, 2021|

JD Imported New Season’s Cherries from Chile

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by Mengyang He

On October 25, thanks to the cooperation between JD Fresh and the leading exporter from Chile, Garces Fruit, China’s first imported Chilean cherries of the 2021 new season arrived in Shanghai, which hit the spot during the pre-sale of the 2021 Singles Day Grand Promotion.

China is the world’s largest market for Chilean cherries, with more than 85% of cherries available in China imported from Chile. China is expected to consume one third of the cherries worldwide. In the 2020 season, JD Fresh’s cherry sales reached nearly RMB 500 million yuan. Because of the continuous enhancement of JD’s overseas direct sourcing supply chain, JD Fresh will directly procure more than 1.8 million boxes (5 kg/box) of cherries from Chile by the end of 2022, and the overall sales are expected to exceed RMB 1 billion yuan. As of October 22, 2021, the pre-sale volume of JD Fresh cherries increased by 150% YOY.

Cherries in process

This year, JD Fresh focuses on overseas direct sourcing and the upstream supply chain, and its partnership with Garces Fruit has ensured premium supply and high-quality products.

In order to strictly control the quality of imported cherry, JD.com established a full-process guarantee system, focusing on the three aspects of pre-sales, in-sales, and after-sales in response to multiple pain points such as cherry varieties, specifications, net weights, and quality.

Image of Chilean cherry product

The epidemic prevention standards have also been upgraded. With triple-strength quality inspection, JD checks the quality of the Chilean packaging plant, the port of arrival, and JD Fresh’s self-operated warehouse. In addition to having a QR code for tracking, each batch of cherries can only be admitted to the JD warehouse in the condition of having a COVID-19 test report, inspection & quarantine certificate for entry goods, and a sanitization report.

 

(hemengyang5@jd.com)

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