Oct 26, 2021|
JD News Roundup Vol. 22: Singles Day Kickoff, On-demand Expansion and More
Welcome to volume 21 of our 2021 weekly digest. Here we consolidate a selection of JD news and give context on why it matters. If you have any questions or topics you are hoping we will explore, please email email@example.com.
JD kicks off Singles Day pre-sale
On October 20, JD opened the pre-sale periods of this year’s Singles Day Grand Promotion. The number of customers who placed orders within the first four hours increased by nearly 40% compared with the first day of the pre-sale last year.
Consumers aged 18-35 accounted for nearly 70% of sales during the first day of the pre-sale. Large appliances took the top category ranking, followed by phones, sport shoes, bags and facial care products. As indication of how robust sales have been, order volume for OPPO phones increased by 227% YOY during the first four hours of the pre-sale.
JD expands on-demand business
JD and Dada Group have jointly launched “Shop Now,” a jointly built new business dedicated to JD’s on-demand consumer retail section. Products with the “Shop Now” icon on JD.com’s app will support one-hour delivery and even delivery within minutes, fulfilled by nearby physical stores with a radius of 3 kilometers. After JD kicked off the Singles Day pre-sale period, the first order delivered by the “Shop Now” service was swiftly fulfilled within 10 minutes.
“The enhanced business will provide a comprehensive portfolio of one-hour, on-demand retail capabilities within JD’s ecosystem, bringing a faster, better and more economical shopping experience to both consumers and partners,” said Huijian He, Vice President of JD.com and Dada Group, Head of JD Omni-channel Home-Delivery Department.
Facilitating “Silver Shoppers”
In honor of China’s “Double Ninth Festival” (September 9 of the lunar calendar, which fell on October 14 of the solar calendar this year), JD held a shopping festival dedicated to products and services for senior consumers. Earlier this year JD had already introduced an app version that is tailored to elderly users’ needs, featuring a simpler interface, larger font size and more—but during the festival, JD ramped up efforts to service its elderly customers.
For example, by working with leading brands to develop customized senior-friendly products based on the C2M (Consumer-to-Manufacturer) model, JD has been able to offer a more appealing product selection for this demographic, including wearable devices, tailor-made cell phones and more.
Earlier this month JD Health and JD Pet jointly launched JD Pet Hospital, offering telemedicine services for pets that will allow elderly pet owners to consult with vets without the hassle of traveling to local clinics. Additionally, JD’s healthcare arm JD Health offered free online medical consultation services for the elderly themselves during the festival.
JD Logistics to invest 1 billion in green supply chain
JD Logistics announced that it will invest RMB 1 billion yuan in “Green Stream Initiative,” its green supply chain project, during the sixth Global Smart Supply Chain summit held on Oct. 18. The company expects its carbon efficiency to be increased by 35% within five years.
Additionally, in the next two to three years, JD Logistics will adopt the usage of thousands of autonomous delivery vehicles across China. The company will also open its logistics material lab to the public to incubate innovative projects to drive the development of environmental protection materials.
JD offers NFTs based on its own blockchain engine
JD.com’s tech arm JD Technology announced that the company will offer free non-fungible token (NFT) badges to users registered for the company’s annual tech summit JD Discovery (JDD) to be held on Nov. 22. The release will end by Nov. 22, but users can transfer the NFTs afterwards. This is the first time JD.com is launching NFTs, which are based on the company’s blockchain engine JD Chain.