Nov 2, 2020|

JD Is Important Window For Indonesian Brands To Enter China


by Martin Li

The sales of Indonesian hair product brand Miranda on the e-commerce platform of JD on the first day of the Singles’ Day shopping festival in China jumped over 35 times, compared with June 1st , which was the start of 618 Grand Promotion.

It took less than half a year for Miranda to achieve such growth in China with the help of JD.

The brand started cooperating with JD in mid-May to enter the Chinese market, making JD its exclusive seller.

Similarly, well-known Indonesian latex pillow brand Dunlopillo, which started selling its products on JD in mid-July, also experienced a boost. Its sales on November 1st grew over 33 times, compared with average daily sales in October.

Miranda and Dunlopillo are two of the twelve Indonesian brands in the Indonesian product flagship store on JD, which is run by JD.ID, the e-commerce joint venture of JD in Indonesia. The store is committed to introducing quality Indonesian products to Chinese consumers and raising brands’ profile.

The other brands are ELLIPS, Luwak White Koffie, Heavenly Blush, Dewi Sri Spa, Rudy Hadisuwarno Cometics, Poal Coffee, Sari Ayu, L-men and NEO D’PILLO,covering the food, health, personal care and cosmetics categories.

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Li Miao, who is in charge of  the Indonesian flagship store on JD.

“With the strong platform of JD as the largest retailer in China, the Indonesian store has become an important window for Indonesian brands and products to enter China. By cooperating with brands in cross-border trade, we can learn what products fits the Chinese market best, and at what price, then we can better serve consumers,” said Li Miao, who is in charge of the store.

During the ongoing Singles’ Day shopping festival, JD will support Indonesian brands by means of flash sales campaigns, livestream and promotion on social media.